Twice.

Can Greeks or Russians eat this?

Alphabets, bah. In my day we had Morse Code soup. Nothing but noodle dots and noodle dashes, and we liked it. By gum, we loved it.

I quite like the newly-revised No Name brand packaging. Some of the products don't have an image at all, just big black type. There's something really charmingly straightforward about an otherwise featureless bright yellow box that just says "BREAD CRUMBS".