# Decision Sciences logo

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Joined: 26 Jul 2004 - 3:52am
Decision Sciences logo

Our University department is changing its name from Quantitative Management to Decision Sciences. Our teaching and research focuses mainly on the mathematics underlying decision making and management processes.

We need a new logo to reﬂect the new name. It should also give some hint of the fact that mathematics is the focus. We played around with the Greek sigma and delta (often used in a mathematical context), roman s and d, and the integration sign. (We shy away from the capital Sigma or summation sign because it is overused.)

We (mathematicians, not typographers or designers) came up with the following concept. The idea is that it should alternate between a d and an S in the mind of the reader.

Any advice will be appreciated!

Chris Swanepoel

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Joined: 26 Jul 2004 - 3:52am
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Joined: 2 Sep 2003 - 1:56pm
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The concept it good. With some reﬁnement (curves, weight, etc.) this shape could work quite nicely. As a logo, I would lose the drop shadow and use a stronger color against the white

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Joined: 26 Jul 2004 - 3:52am
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Thanks for the comments, Scott. The ﬁrst use of the logo would be as background design for a preprint cover — hence the pale colours. (It will have to be even paler to prevent it from interfering too much with the black title that will be overprinted on the cover…) For other uses it makes sense to have it bolder. There are no colours with mathematical signiﬁcance, as far as I know.

Would it be better to frame the symbol when it is printed as say red or dark blue on white, to get a rectangular logo, or should it be used without a frame?

Not being designers, we would appreciate any suggestions on reﬁnements of the weight, curves, etc.

Thanks!
Chris

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Joined: 18 Jun 2004 - 8:00am
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C.J., in your latest comment, second paragraph, you ask about the following two options

(a) Dark rectangular shape containing white logo
(b) Dark logo

Often, (b) is to be preferred, as it will be the more memorable shape of the two.

On reﬁnements … well, drop the drop-shadow. No aestethic or functional reasons for keeping it. And regarding weight, curves … yes, there are room for improvement … but right now I can hardly ﬁnd time to print, scan, draw and post. I will certainly check this thread and comment further.

Soren O

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Joined: 4 Feb 2003 - 6:03pm
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I guess it depends on your target audience. As a non-math person, I’d have no idea what a sigma was or see it in the mark above. It’s just an ‘S’ to me. And I wouldn’t be sure what that had to do with ‘decision sciences’ other than perhaps *S*cience.

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Joined: 2 Sep 2003 - 1:56pm
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Like Soren, I don’t have much time to give you a proper diagram illustrating corrections to make, but here’s a quick sketch done in photoshop.

The squares mark the primary areas needing curve smoothing/reﬁnement. The middle arrow indicates the area where I see the greatest need for consistency in weight/thickness relationship. The bottom arrow and lines indicate a curve relationship that I think can be improved by pushing the right side out a little.

I also agree with Soren about using the graphic mark without framing it.

As far as the background image goes

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Joined: 5 May 2004 - 11:00am
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It also looks like a lowercase d and capital S

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Joined: 18 Jun 2004 - 8:00am
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There is one straight line in the symbol. It joins the curves two places. The upper join is approx 90 degrees. The lower join is more ‘sharp’.

To me, they should be more alike = I would make the lower joint less ‘sharp’.

(Gee, it’s tough to describe these matters in a foreign language … but I guess I get a lot of practise here)

Soren O

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Joined: 1 Feb 2002 - 4:01am
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Current concept looks like arts and craft era.
I honestly don’t like it at all. I do see the S and D but only because I read the post text ﬁrst. It is too much of a jump for the imagination to see the D-S as quickly as a good design/logo should be interpreted. Besides I don’t see how this shape expresses anything about the orginization.
I will post a diﬀerent concept by sunday night.

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Joined: 2 Sep 2003 - 1:56pm
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Contrary to Ole’s critique, I remain conﬁdent in the direction of your concept. Considering the information you have provided

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Joined: 18 Jun 2004 - 8:00am
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Ole’s critique … well, I had the same thoughts when I ﬁrst saw the symbol.

But I think the problem could be a minor one.

Will there be a name close to the symbol? How often? What name? What typography?
These things will determine whether or not you see the ‘d’ and the ‘s’.

How about posting a design showing this?

Soren O

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Joined: 26 Jul 2004 - 3:52am
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The symbol will (almost always) be accompanied by the words “Decision Sciences” or “Department of Decision Sciences”. In most cases the University logo
will be on the same page. (In the department we do most of our typesetting (study material etc.) in Monotype Plantin.)

Apart from the above, we can still decide on the typography. Again, any suggestions will be welcome.

Chris

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Joined: 1 Feb 2002 - 4:01am
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Well it is now monday, and I was just ﬁnishing the design/post I had expected to upload last night. Logo has s/d combined greek style. With this glyph it is also possible to extract some interesting patterns form the counters of the glyph (for ornamentation use, background patterns, borders, architecture, etc…)

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Joined: 2 Sep 2003 - 1:56pm
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Ole:

Post smaller ﬁles.

This is a nice shape, but I no longer get a sense for the greek delta sigma. It is much less obvious than before.

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Joined: 4 Feb 2003 - 6:03pm
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Again, who’s the target audience for this?

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Joined: 26 Jul 2004 - 3:52am
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I very much like the fact that your shape can be adapted for backgrounds, etc., Ole.

The target audience would mainly be students already registered for courses in the Department of Decision Sciences, prospective students, and to some extent also colleagues from other universities. (The logo will be used on study material, brochures explaining what we teach, preprint covers and possibly business cards.)

Thanks!
Chris

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Joined: 26 Jul 2004 - 3:52am
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An attempt to incorporate some of your suggestions: