Networks & It logo

DavM's picture

Hello guys. Can you give me some advice on the type, positioning and maybe color sugestions?
Any critique is welcome.

I havnt studied color options yet and the logo's for a friends it and networks solutions company.
Its more or less a restyling where the only element of relevance on the old logo was a perfect triangle.

Thanks in advance

Ratbaggy's picture

my thoughts are that the symbol is taking the focus away from the text at this point ... might need to be scaled down a bit?

aside fromt he S looking a bit weird the US kerning could use some work too

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Paul Ducco
Graphic Designer - Melbourne

DavM's picture

Thanks Paul.

I'll take a look into that tomorrow. Tho not sure if you noticed but theres 3 more options to the left where the symbol's a lil bit scaled down and in different positions.

Thanks once again

zevbiz's picture

That type treatment is HOT.

Symbol is just ok.

I like the 4th version.

apankrat's picture

In the 4th version the mark looks like a "play" button. Not sure if it's intentional.

Ratbaggy's picture

oh my bad. definitely smaller looks better in that lock up.

I too like th reversed version ... it makes the type seem more robust.

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Paul Ducco
Graphic Designer - Melbourne

sthursby's picture

The dark-on-light version of #3 is my favourite. The only thing I'd say about it is that the icon seems a little too far out to the right and isn't quite 'connected' with the type. In the other 3, the icon seems to compete with and over-balance the type.

Thoughts on Type: http://www.sthursby.com/blog

apankrat's picture

By the way, #3 is somewhat similar to Cision logo.

litera's picture

@epsilicon: not really... no.
___________
Robert Koritnik

DavM's picture

Sorry for not posting an update yesterday but Im full of work.
Prolly won't have the time until the weekend. However by then I'll try to get it done since its a friend's work.

Anyway, I have few doubts / questions. I like the type direction I'm taking. Even less confortable with the S after Paul pointed out.
I'd appreciate if anyone who knows squarish fonts could post squarish S examples or tell me the font names so I can have an idea of what can be done for that matter.

About the symbol, theres not much concept to support it besides the fact that the company works on networks (therefore the triangulation geometry/lines work well) and had a triangle on previous logo.
Do you think I should take another direction (I've had a few before but none as solid), tweak it, redraw it?

Suggestions on the positioning. As it is with the 4 versions I have I like nº 2 the most. Less static, and with a nice scale. However its still not there, and Im kinda stuck at this point.

Ratbaggy's picture

simply not good enough! we will have to find another thread to follow then. :-P

also, sorry for throwing doubt.

I still think v3's relative scale and positioning are more balanced ... but I'm also interested in hearing more thoughts on it.

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Paul Ducco
Graphic Designer - Melbourne

aluminum's picture

I'm stuck at the name. "Fix Us" seems like an awful name for any type of company.

DavM's picture

hahaha
Well its not an awesome name but theres nothing I can do about that.

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