Portugal Telecom Rebrand

DavM's picture

Is it only me or this brand has lost a lot with this recent rebrand?
It went from an alphabet wolf ollins had created straight to a embossed 3d wall power outlet?

Quincunx's picture

That is pathetic.

Probably cost them 10 grand.

Si_Daniels's picture

I've heard of cookie-cutter designs but this seems to be more baking tray. And how does the counter of the P stay in place? I can't see any obvious wires holding it there.

faraqat's picture

I heard it was 1 million euros (in US: 1 billion euros)... "Mybrand" designed it, it's a controversial company...

http://www.meiosepublicidade.pt/2009/05/15/a-nova-imagem-da-pt/

Quincunx's picture

If that's true, than it's an expensive photoshop filter.

That logo is a joke.

Si_Daniels's picture

>I heard it was 1 million euros (in US: 1 billion euros)...

Sounds like they used the currency conversion formula the European Union regulators use when fining US companies.

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