Portugal Telecom Rebrand

Primary tabs

6 posts / 0 new
Last post
David Mendes's picture
Offline
Joined: 3 Sep 2006 - 1:37pm
Portugal Telecom Rebrand
0

Is it only me or this brand has lost a lot with this recent rebrand?
It went from an alphabet wolf ollins had created straight to a embossed 3d wall power outlet?

Jelmar Geertsma's picture
Offline
Joined: 14 Sep 2006 - 9:53am
0

That is pathetic.

Probably cost them 10 grand.

Simon Daniels's picture
Offline
Joined: 11 Apr 2002 - 6:37pm
0

I've heard of cookie-cutter designs but this seems to be more baking tray. And how does the counter of the P stay in place? I can't see any obvious wires holding it there.

faraqat's picture
Offline
Joined: 10 Aug 2007 - 6:25am
0

I heard it was 1 million euros (in US: 1 billion euros)... "Mybrand" designed it, it's a controversial company...

http://www.meiosepublicidade.pt/2009/05/15/a-nova-imagem-da-pt/

Jelmar Geertsma's picture
Offline
Joined: 14 Sep 2006 - 9:53am
0

If that's true, than it's an expensive photoshop filter.

That logo is a joke.

Simon Daniels's picture
Offline
Joined: 11 Apr 2002 - 6:37pm
0

>I heard it was 1 million euros (in US: 1 billion euros)...

Sounds like they used the currency conversion formula the European Union regulators use when fining US companies.