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Kindling the COOL-ER
Posted by Ricardo Cordoba in
28 May 2009 — 2:57pm
28 May 2009 — 2:57pm
A New York Times article reviews the COOL-ER, a British e-book reader:
"You have a choice of eight type sizes. Unfortunately, performing a type-size change requires — no joke — 16 key presses, each requiring about 20 pounds of force."
Ouch.
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28 May 2009 — 3:18pm
"Above all, the Cool-er’s books are far less restrictively protected than Amazon’s or Sony’s."
Well, maybe it has some merit then. Plus, hey, it's green!
28 May 2009 — 3:28pm
And did the company really need to paint all those TM’s on the reader itself — let alone the slogan (“We make reading cool”)?
Wow, someone gave the branding team too much coffee.
29 May 2009 — 3:20am
What happened to the "Don't panic!" sticker?
29 May 2009 — 5:59am
The answer to that would have to be 42.