Logo for tax/payroll services company.

Andre Broussard's picture

Hey all,

This is my first post. Been lurking around these parts for a while, figured this would be the best place to get thoughtful, constructive feedback from some really bright people. Anywho, I'm working on branding a tax and payroll service, starting, naturally, with the logo. I'm meeting the client in about two and a half hours, so I thought I'd post something real quick to get some last minute opinions!

reliant.jpg83.27 KB
Lefty's picture

i'm not fan of the color choice, What does mean the logo, is that building. I find the typo quite cool, i just see a tiny tiny problem
with the final n mergin with t. The bottom curve (outside curve) of the n is horizontally too long (a millimeter or two), almost nothing.

Andre Broussard's picture

The logo is supposed to be an abstract view of buildings, it could also relate to the columns on a bar graph.

picard102's picture

The mark took me a while to pin down. Not sure if abstract buildings say Payroll. The LI and AN combo feel tense, claustrophobic almost.

litera's picture

Type looks quite wobbly...
And those three buildings are maybe a bit non readable with complete white walls. Maybe instead of having 100% white walls you could colour them in some very light blue colour.

Or change the symbol because all they say is probably: corporate, big firms, financial, low trust. Just my opinion.
Robert Koritnik

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