PriceWaterhouse Coopers Logo

Bendy's picture

Has anyone else noticed how weird the PWC logo is?

With the W midway in size between lowercase and uppercase, it leaves me unsure whether it's a separate word. Why the jumping baseline? And why is the letter order changed in the black box?
I think it's very weird indeed :/


Frode Bo Helland's picture

I think the jumping baseline has something to to with water. I actually think they did a rather good job organising such a long name visually. The mark is wierd though.

nina's picture

They have a building in my town, and the huge logo on it has been annoying the heck out of me for a while. I don't get the jumping baseline. To me this looks like three guys founded a serious-acting company together but the youngest of them is constantly acting the clown, giggling about stuff nobody else finds funny, and thinking he's so very special. The others are vaguely annoyed about him but then again, hey, he brings in "dynamism".

That, or horizontal kerning was getting boring. :-\

But LOL, I never realized the order is different in the black box. I might just start calling them PriceCaterhouseWoopers now.

Bendy's picture

Exactly. It's a bizarre effect, all jolly in the middle like that. I can kind of see why they've jiggled the letters to make the shapes fit into each other but I don't really dig the result.

LOL PriceCaterhouseWoopers ;D

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