The Story of the Trump Logo

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Ricardo Cordoba's picture
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Joined: 6 Jun 2005 - 6:57pm
The Story of the Trump Logo
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"Der Scutt, the architect of Trump Tower, designed the Trump Tower logo. (...) Scutt, however, says he did not consider the typeface’s history when he chose Stymie. 'I couldn’t give a rat’s ass as to the history of it,' he says. 'I chose it because I liked it.' ”

http://www.designobserver.com/archives/entry.html?id=39537

Blank's picture
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Joined: 25 Sep 2006 - 2:15pm
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Makes sense to me. People worry too much about the historical associations typefaces have because they forget that most non-designers haven’t a clue about anything more than a few decades old. Aesthetics are a hell of a lot more important.

Ricardo Cordoba's picture
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Joined: 6 Jun 2005 - 6:57pm
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Well, I think this architect qualifies as a non-[graphic] designer... ;-D