Looking for some feedback on a concept I drafted for a medical supply company that specializes in sales and rentals of electronic IV pumps to hospitals, clinics, and doctors. I'm especially looking for feedback on the typefaces — suggestions welcome.
Important brand bullet-points:
- Customer service is paramount (this is a highly customer-focused organization)
- Offers good value but never will offer bargain-basement pricing
- Quick service and delivery
- Approachable and dependable
Please take into account that this is a fairly conservative industry, and the competitors' marketing collateral is pretty abysmal. Hope this is enough information for a critique.
Thanks in advance