When Driving becomes Writing (Video)

Joe Pemberton's picture

You can download the free font: http://nl.toyota.be/iqfont

Comments

rui abreu's picture

Great idea! Unfortunately they didn't try this with only two points. It would have resulted in nicer letterforms, with contrast.

Wesley.Bancroft's picture

Why would you digitize this? It looks like a font that anyone would drawn if they were bored, with a handful of crayons.

Cristobal Henestrosa's picture

> Why would you digitize this? It looks like a font that anyone would drawn if they were bored, with a handful of crayons.

I don’t like the result, but maybe the important thing is the process and the concept behind it.

joeanderson's picture

Great idea. Can I know what font it is :-) Could have been done as a full time ad where it would have won several awards.

Defensive Driving

WType's picture

This looks fun.

Although I might not do this for my own design to be released, (agree with Wesley- You can achieve similar results by all kind of methods- rolling a boat on still water, have your son ride his bicycle on a wet ground after rain, paint an ant black and get it to trace some letter tracks with sugar on it, etc... they are pretty much the same thing. ) however, I don't mind if Toyota were to commission me to do it and pay me big, at the same time I can have some fun as well... why not?

weng

hrant's picture

Great, now they're using TWO moving fronts...

hhp

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