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The most peculiar thing happened to me this past May.
I was reading Brad Land's Goat: a memoir, an autobiographical entry about Mr. Land's experience with the Kappa Alpha fraternity at Clemson University. Interesting and engaging. Unique style of writing as well.
But what was the most interesting part of the book was when after I turned the final page, to my surprise I found a page that discussed and explained the choice of type! The choice was Sabon, and it was a tiny little paragraph explaining the type, as well the reason it was used. For the highly curious: I have the book. I can scan in the spread if you desire.
Can anyone here fathom why this was done? I'd actually like to see it more often, as I found it interesting, and a great way to expose the layperson to type. But it's the first—and only time—I've seen such attention given to the choice of typeface.