Need some advise on microtypography... please :)

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faraqat's picture
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Joined: 10 Aug 2007 - 6:25am
Need some advise on microtypography... please :)
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Hi there!
I'm doing a label for a pharma product... I have a very tiny space and a lot of words to put in it! Can anyone help me out and advise me on what's the best typography for these cases? I need it to be confortable to read at 4 points size... is this possible? I know it will also depend on the printing tecnique... but any suggestions would be very nice :)
Thankyou so much!

edward maddison's picture
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Joined: 15 Jun 2006 - 7:38pm
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Bert Vanderveen's picture
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Joined: 13 Jun 2004 - 8:19am
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Look at the way directories (like telephone…) are done. Eg with Bell Centennial, the dutch Telefoon-font, etc. Unger’s Gulliver is famous for legibility and economy. Other condensed faces come to mind, like News Gothic Condensed, etc.

. . .
Bert Vanderveen BNO

faraqat's picture
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Joined: 10 Aug 2007 - 6:25am
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Edward (I forgot about that topic...) and Bert, thanks! I think I have what I need now :)

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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Not sure about your own country, but there very well may be government guidelines for type on medicine packaging.

faraqat's picture
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Joined: 10 Aug 2007 - 6:25am
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Darrel, there are communitary guidelines about minimum sizes for signs on packaging, not sure if there is any for typography... I've been trying to find it but had no luck so far!

faraqat's picture
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Joined: 10 Aug 2007 - 6:25am
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I have contacted the European Commission on this matter... and found that they have some recomendations on medical packaging and labelling :) here is the link to a pdf, in case anyone needs this info:

[[http://ec.europa.eu/enterprise/pharmaceuticals/eudralex/vol-2/c/2009_01_...|readability_guideline]]

Christopher Timothy Dean's picture
Joined: 22 Oct 2006 - 10:49pm
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Tracking.

Christopher Timothy Dean's picture
Joined: 22 Oct 2006 - 10:49pm
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Hailstone M., & Foster J.J. (1967). Studies of the efficiency of drug labeling. The Journal of Typographic Research, 1(3), 275–284.

Theunis de Jong's picture
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Joined: 22 Apr 2008 - 5:06pm
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... If you look real close, some pills are labeled "May contain MDMA."