ROHR Logo

glutton's picture

So I've been working on a website for an industrial consultant, and settled on this logo:

rohr

Now, I realize that the "R" in the circle-r device is Arial Black and the logotype is in Frutiger. I have yet to resolve the issue since I don't particularly like the rounded tail on the Frutiger "R".

What I'm more interested in is a critique of the basic idea itself. Are there existing logos out there that are very similar? Is it just plain a bad idea or iffy execution?

And if you'd care to peep the site itself, you may find it at www.famished.org/rohr until the client gets his domain name.

Thanks.

tsprowl's picture

in the future, if Rohr manufactures its our supplies, or registers, it could be interesting to put the

tsprowl's picture

in the future, if Rohr manufactures its own supplies, or registers, it could be interesting to put the

Bald Condensed's picture

Is it just me, or does this logo look like it's set in Helvetica? And the R in the circle is more like Akzidenz Grotesk. I'm a bit confused here.

Another way of going at it would be to center name, circle and "R". And by centering, I mean center mathematically along the horizontal axis and then adjust optically.
Then you might wanna print out both versions (Stephen's suggestion and mine) at the same size and look at them from a distance. You'll notice that in Stephen's version the circle will be higher up, but the common baseline will give it a sense of stability and sturdiness, whereas mine will have a more horizontal dynamic. It's your personal preference which will make you go for one version or another, as I think both are valid solutions.

P.S. When you decide to opt for Helvetica for the logo, bear in mind that half the world and their sister's logo is set in Helvetica. Ask Erik Spiekermann (Rhyme & Reason: A Typographic Novel, pages 100-101). I've got a hunch he might be right.

hrant's picture

I would make the circle a superellipse, or maybe a lozenge.

hhp

glutton's picture

Thanks gang...

Tanya: Yeah, I wrestled with the circle-r circle-r quandry. I suppose I could keep the logo pretty big (1"?) and make the registration mark as small as legally possible.

Yves: I might be smoking crack on the Arial-Frutiger thing... either way, they should probably be the same typeface. I definitely want a straight tail. I don't really want to use Helvetica, but I am not terribly happy with how other faces look.

My all-time favorite sans is Interstate but the LC looks like poo. Maybe Champion?

tsprowl's picture

its generally thought that the bigger the logo the smaller the company.

to avoid making them look ma&pop I wouldn't increase it anymore.

am5's picture

Following up on Hrant's suggestion, you could brak the circle up abit and or play around with some different line weights (to differentiate it from a registered mark more).

Stephen Coles's picture

Make sure the 'R' in the circle sits on the baseline of the
company name. You may have to resize and reposition the
circle to make it work, but the logo will be more unified.

Joe Pemberton's picture

> I might be smoking crack on the Arial-Frutiger thing...
> either way, they should probably be the same typeface.

Either the same or different enough to look intentional
and/or interesting.

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