I have just been employed as a
graphic designer/signwriter at
a place called “Signz ‘n Graphix”.
It seems that I have some at a
fortunate time, as we have decided
to totally redesign, starting from
our internal processes to applied
identity. At the moment we design,
print (digital xerox and riso), vinyl
and photographic signage, large
format quality art reproductions.
We want to keep it simple and
apply the branding to business
cards to outdoor signage. I have
chosen Thesis Sans as the main
typeface as it appears to work very
well from large to small. I am thinking
of a pallette of yellow+black, a homage
to nz’s road signs and blatant visiblity.
At the moment the building is a purple
colour and promoted as “the purple
place”. I think it is quite tired (15 years)
and dated, as the road signage is pretty
much invisible from a distance and
a new building next door blocks the view
of our premises from the road.
The bottom image shows our current
street sign from 50m down the road.
I am trying to get the name spelt
‘correctly’ — signs & graphics instead
of signz n’ graphix, which is a pain
to spell and looks amateurish.
Signs & graphics