Does anybody know?
Hope this isn't spam-bait, as the answer is so obvious :-)
Private Label... http://en.wikipedia.org/wiki/Private_label
"Private label products or services are typically those manufactured or provided by one company for offer under another company's brand."
So its designing a product that can have another company’s logo slapped on it - Apple, Wal-Mart, Halliburton or whatever, rather than designing a product specifically for a brand.
Ahahaha wow do i feel stupid now...
I googled it at work and most of the "good" websites are blocked, so I didn't find wiki's page. I just got out of school, so I don't really know what anything means. I figured that would be like... the store brands of stuff so like target's line of stuff for it's own store, but I wanted to be sure....
but i still feel like an idiot.
the lady at the company also said "gifts" when I asked her.... so maybe it wasn't completely my fault that I was confused....