Font used on XBox.com?

What is this font? An image is attached to give you a preview.

Do you think they made that font specifically for the website or did they use a font already made?

Comments

This font isn't FF DIN medium, is it?

EDIT:
Nevermind, it's not DIN; I checked. But what font could it be?

This is the custom and not-for-public-consumption Convection from Ascender Corp:
http://www.ascendercorp.com/custom/portfolio/bespoke/#Xbox360

Etelka from Storm is close tho:
http://www.stormtype.com/typefaces-fonts-shop/families-15-etelka

Nevermind, I found out what it is called. Man, why did I even make this thread? The font is called Convection, a font made exclusive to Microsoft.

Wow, why did it take so long to submit that last comment? Really, I had typed it before SuperUltraFabulous has answered. Maybe I have a slow connection...

Yes, Good call on Etelka, it looks strikingly similar.

Which is what Mike just said.

Download and install [[http://www.xbox.com/en-US/pcsetup/alldownloads.htm|this XBOX application]], and Convection Regular will be installed on your computer. :)

Kind regards,
Martijn van Berkel

It's okay, I already have the font. Thank you though.