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Audi Gets a Brand Update
Posted by Joe Pemberton in
25 Aug 2009 — 4:27pm
25 Aug 2009 — 4:27pm
The always thoughtful Brand New has a write-up of the new Audi typeface and logo.
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Comments
25 Aug 2009 — 4:38pm
Brand New
penn
26 Aug 2009 — 7:25am
Wow, I'm sorry for posting that link. I could have sworn it wasn't there in your post originally. I must not have had enough coffee yesterday . . .
penn
27 Aug 2009 — 2:50am
I’m glad this one didn’t make it:
http://typophile.com/node/47572
30 Aug 2009 — 2:25pm
I like the type better than the old but I don't think they should have changed the logo. The shininess detracts from its elegance imo.
1 Sep 2009 — 7:52am
I think it was pointless to change the logo... timeless logos are an important part of German Automotive traditions, just look at rivals Mercedes and BMW, neither has ever changed their logos.
Jon.
4 Sep 2009 — 3:25am
Maybe this one works better at screen resolutions, they were a whisker away from using four Verdana Cap "O"s tracked -240... and this is the compromise. ;)
Cheers!
8 Sep 2009 — 3:27am
@imageWIS / Jon, maybe I seem to be wrong but I believe BMW at least updated their logo throughout history a couple of times. see http://www.bmwcoop.com/2009/01/11/bmw-logo-history/. After a bit more of google It seems that mercedes also did change it's logo a lot throughout history: http://www.designstrom.com/corporate-brand-logo-evolution/ (scroll down to number 16)
25 Nov 2009 — 9:38pm
The brand Audi makes steps forward and they really should update their logo. Aspecially for the new audi r10 concept at least. The new logo is better - for me
23 Dec 2009 — 2:49am
The most interesting car for this year is new Audi A8. I read about it everywhere and waiting for it as want to change my current S8 for the new tdi 4.2 version!!!
23 Dec 2009 — 8:05am
Mit das girlielights?!
hhp