Font price banding

porky's picture

Is there any reason why a font cannot be priced according to industry segment?

For example, if I wanted to release a font with three price tags (say, free for non-commercial use, $whatever for commercial companies and $outrageous for industries I do not wish my work to be associated with (nuclear, oil, military, whatever) to act as a deterrent.

Is there anything to stop this? Other than issues of enforcing it?

hrant's picture

Tiered pricing does already exist, and I actually think it can work. But it opens up a world of complexity, and most of all if you discriminate against a very narrow -and subjectively arbitrary- segment, you'll be seen as "unprofessional". Even among potential clients who share your dislike for the segment you're discriminating against, you will generate a certain degree of uneasiness, to say the least. The overarching unwritten rules of capitalism go against such personal choice. In effect, personal choice is limited to the consumer.

Plus that type of thing could be illegal/non-binding in certain jurisdictions.

BTW, enforcing is actually less of a problem the larger the client: following the letter of the law is in their blood.

hhp

porky's picture

well, the full idea is probably even more "offensive" to those unwritten rules, Hrant. The intention is to donate the different between the two license prices to lobbying or activist groups against those industry segments.

So if a Commercial license was $15, and a license for the nuclear industry was $300, then $285 gets donated to Greenpeace, etc.

hrant's picture

:-)
Or you want to ramp it up some more?
In the nuke-specific license, keep the price the same $15, but require that they donate the $285!

hhp

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