okay guys, let me have it. i thought i posted this yesterday but i can’t ﬁnd it anywhere so my appologies if this is indeed a double post.
Nice idea. Is it too cheesy to add little stubs on those “drops” to give them just a hint of being letters? BTW, what do they do? hhp
The mark is really nice. Colors, shapes, angle, space. Works for me. I just wonder if a rounder, more geometric face would be better, more in keeping with the shapes??
I agree with tiﬀany, the logomark is really nice but the type looks like a bit of an after thought.
Davis Powers Inc. is a full service Information Technology ﬁrm for small and medium sized businesses.
hmmm… the stubs aren’t doing it for me, a little bit distracting. maybe try experimenting with cuts like on this attachment. another suggestion is to incorporate the colours from the mark into the type ie. make “davis” blue, “powers” green and maybe “Inc.” green or grey. should give it some overall unity. and as someone else said another typeface could work better. also which ever typeface you use try making the stroke width of the type equal to the stroke width of the mark. iota.
When I said geometric, I was thinking along the lines of Avenir or Gotham. Stronger still might be to use all uppercase characters. I agree with Stephen that Interstate has been used to death. It needs a nice vacation at Nice or Malta.
Or Alba. hhp
Presenting Avenir and Gothic, and I’m still looking into Proxima, Stephen.
Gotham not Gothic, Gotham. Sorry.
I wish I had Proxima to sample. Maybe Mark Simonson is listening and he can provide a setting. And so you shall (see below). Regarding the similarity of Avenir and Gotham (and Proxima): In fact I was working on Proxima when Avenir was released and almost threw in the towel. In then end, I decided that it was diﬀerent enough to merit completion. And, I don’t know, but I certainly hope Proxima has as much potential for overuse as Gotham. ;-)
Given time, I think Proxima could merit overuse. ;-) One thing that tempts me about Proxima is the nice heavy weight. I’m a sucker for a fat face! The blacker the better, I say! I was deleted, that hurt! ;-)
Given time, I think Proxima could merit overuse. ;-) One thing that tempts me about Proxima is the nice heavy weight and the companion italic. I’m a sucker for a fat face and a good slant! The blacker the better, I say! I was deleted, that hurt! ;-)
Thanks, Tiﬀany. (If you’re referring to my deleting your name from my post, it wasn’t personal—I realised I was confused over who said what and ﬁxed it.)
I thought it looked familiar. while brushing my teeth I realized where….my taps…made by Moen. just a comment
Interstate is pretty darn geometric, no? The trouble is: it’s overused. As are the droplet shapes. They are quite the trend among young bucks these days and showing up everywhere, especially on the Web. A little modiﬁcation to those forms (as Hrant suggests) isn’t a bad idea. I do see what you’re doing with the “dp”, though, and I think you’re headed in the right direction.
Geometric alternative to Interstate: Proxima.
I agree with Stephen that Interstate has been used to death. It needs a nice vacation at Nice or Malta. Or Meta. I’m with you, Tiﬀany. I suggest Proxima because it doesn’t have the potential for overuse that Gotham surely does.
I wish I had Proxima to sample. Maybe Mark Simonson is listening and he can provide a setting. Geez, it shocks me how similar Avenir and Gotham are.
The reason Proxima doesn’t have overuse potential has nothing to do with its quality or style. It is lacking in neither. It has everything to do with promotion and distribution. A Hoeﬂer font is going to get more visibility and promotion than a FontHaus font. I’m ﬁne with that. But I understand why Mark, as the beneﬁciary of any royalties, is not.