iDon't... know typography?

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Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
iDon't... know typography?
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Interesting, Verizon uses both straight and real apostrophes in this iPhone attack ad...

http://www.examiner.com/x-9438-SF-Business-Tech-Examiner~y2009m10d18-Dro...

E.Jacobson's picture
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Joined: 6 Mar 2008 - 12:52pm
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Was just coming here to see if anyone else caught this! BLahahah!

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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So you want to work out what Apple's corporate font is?

There's an app for that.

You want to learn about good typography?

There's an app for that too.

:-)

Matthew Lujan's picture
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Joined: 22 Nov 2008 - 3:03am
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Must've been a Friday.

Eric Doctor's picture
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Joined: 16 Jan 2008 - 3:27pm
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It's funny how low-rent the falling words look, almost like a stock PowerPoint (or Keynote) effect. Also, did anyone catch the "Droid is a trademark of Lucasfilm Ltd." fine print at the end?

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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and "used under license" - could be a way to avoid this issue - http://www.engadget.com/2009/05/01/google-and-dozens-of-android-purveyor... - maybe?