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I can't quite pick this, it's what's used for the word 'magazine' here: http://www.wired.com/magazine/
Not sure if its a match but looks like Eurostile Bold.
Doesn’t ring a bell. But then we had some Wired stuff here that turned out to be custom fonts.
As Jan said, it's Hoefler & Frere-Jones' custom Vitesse Sans. This thread gives you the best look at it in action.