Im working on a brochure for a new ferry company that is supposed to have the fastest diesel powered ferry in the world.
The company wants to communicate the feeling of luxury and elegance, but in a more friendlier manner as opposed to high end, since the target audience is predominately locals. Its supposed to be inviting and fresh! ( I dare show u the previous brochure, u wont believe it!!)
I've come up with a few layouts in which I used Myriad Pro for the headlines and I've experimented with using Sabon MT and Aldine 401 BT for the body text ( I didn't use them together, I'm trying 2 different options)
I've included 2 spreads for you all to look at, any suggestions regarding type would be much appreciated. ive still got some tweaking to do, sorting out the orange block stripes, type treatments etc,
I also need some advice on the typeface for the tag line as what they came up with before is hideous.
The tag line is: Cruising with Nature which i will be placing at the front of the brochure. I've including 2 typefaces that are along the lines of what im looking for but not quite.
ITC Kabel BT: i like the round forms but im not too keen on the angle of the e and the the letter g.
Geometric Slabserif 712 BT: i like these letterforms because theeres something nautical/ 'travel loggy' about them.
i thought about using Garamond, but that looks too must of a classy serif.
Any suggestions would be much appreciated. Again i want it to look modern, elegant and inviting. The previous design had 2 graphic waves underneath the text which i might implement but in better way, the previous design was too harsh looking and the colors wrong.
thanx in advance!