Palatino & Eurostile

Primary tabs

12 posts / 0 new
Last post
Miro's picture
Offline
Joined: 7 Nov 2009 - 5:42am
Palatino & Eurostile
0

I am currently working on a project where graphic guidelines tell me to use Palatino as a display face and Eurostile as a text face. It bugs me, to me they don´t fit in. Is just me (I am not so experienced in this..). What is your opinion?

Blank's picture
Offline
Joined: 25 Sep 2006 - 2:15pm
0

Are you sure you don’t have it backwards? I can understand how it would work the other way around, but I think that one would have to be mad to specify Eurostile for text and Palatino for display.

Miro's picture
Offline
Joined: 7 Nov 2009 - 5:42am
0

Oh my, you are right, the brand guidelines actually say it the other way around. For some reason in their brochures and advertisements it is used like I wrote. (now I must say LOL :-D )

Ben McElroy's picture
Offline
Joined: 12 May 2007 - 7:02pm
0

Eurostile for text??? Hopefully not in large quantities - what a pain for the reader!

Miro's picture
Offline
Joined: 7 Nov 2009 - 5:42am
0

Hurray, I am not completely typographically blind, hurray hurray!

Michael Clark's picture
Offline
Joined: 2 Mar 2005 - 12:24pm
0

Why not mix Palatino with Optima... they have similar interior shapes? That way you could use either in either situation.

Michael

Nick Shinn's picture
Offline
Joined: 8 Jul 2003 - 11:00am
0

Is this for a coffee shop where they play hits of the '60s all the time?

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
0

Actually Palatino isn't a proper text face either - its x-height is too big.

hhp

david h's picture
Offline
Joined: 19 Aug 2005 - 12:18pm
0

> What is your opinion?

and my opinion is going to change anything there?

Miro's picture
Offline
Joined: 7 Nov 2009 - 5:42am
0

@david - No nothing is going to change as it is in the Brand Guidelines, I as a novice typographer just wanted to hear what you who are more experienced thought about it, as I was wondering how it looked strange to me. - And I wanted to learn something at the same time. Thank you very much to everyone who has commented.

Nick Shinn's picture
Offline
Joined: 8 Jul 2003 - 11:00am
0

Palatino isn’t a proper text face

It's OK for many text tasks. I was in the same situation as you Miro, twenty years ago, working with Palatino as a corporate face, and supplemented it with Aldus for body text in more "bookish" settings.

Michael Clark's picture
Offline
Joined: 2 Mar 2005 - 12:24pm
0

Hrant is correct... Aldus was designed as the text face and Palatino as the "advertising" face. I do however have Feder und Stichel from the beginning of the 50's where he employed Palatino as a text face and it is beautiful. Cut by August Rosenberger.

Michael