Say what you see...

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Mark Daniels's picture
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Joined: 17 May 2007 - 11:52pm
Say what you see...
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I'm working on a new Wordmark and need some feedback on readability. Please can you tell me what you read/think when you see this?

Many thanks

Mark

Roy Wilhelm's picture
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Joined: 28 Nov 2005 - 3:03pm
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39 degrees north

Ricardo Cordoba's picture
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Joined: 6 Jun 2005 - 6:57pm
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Ditto.

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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If it's a wordmark and the rectangle is part of it, the type is too small.
Generally I think that logos with straight type in simple geometric shapes are underwhelming, however nicely set and coloured.

Mark Daniels's picture
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Joined: 17 May 2007 - 11:52pm
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All, Many thanks for verifying the readability. It seemed a fairly obvious read to me, but you never can tell. Thanks for the input Nick, I agree with your point. The wordmark would not be contained in this shape, I was just trying to get an approximate weight of the colours I was working with for the future Identity.

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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I was reminded me of No.6:
http://typographica.org/001009.php

Mark Daniels's picture
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Joined: 17 May 2007 - 11:52pm
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Ha! That's a great post Nick. Actually, it may not be so clear from the jpg I uploaded, but I set this in Akkurat, not Helvetica.

Alex Pankratov's picture
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Joined: 24 Nov 2008 - 11:50pm
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I see "39 degrees north" as well, but that should be an uppercase /n/ if you are to follow an established notation. Otherwise /n/ looks odd. Readable, but odd.

Mark Daniels's picture
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Joined: 17 May 2007 - 11:52pm
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Epsilicon - thanks for the comment. I totally agree and had pointed that out to the client. They seem to prefer the general aesthetic of this to the Uppercase version.

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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but I set this in Akkurat, not Helvetica.

Congrats, you outsmarted yourself.
The Saville sign and logo was set in Arial.

MrMoto's picture
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Joined: 29 Nov 2009 - 2:34pm
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I also think it's odd in lower case if it's supposed to stand for North.

To me, this reads "n°39" backwards (i.e., "number 39").

Mark Daniels's picture
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Joined: 17 May 2007 - 11:52pm
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Thanks for all your comments. How about this?

Christopher Timothy Dean's picture
Joined: 22 Oct 2006 - 10:49pm
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@ markduk: What type of design do you do and who are your (desired)clients?

rosmedia's picture
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Joined: 27 Jul 2007 - 5:28pm
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to me it is:
Nobe
upside down

Mark Daniels's picture
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Joined: 17 May 2007 - 11:52pm
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Progressing slightly. What do you feel is working better? As to Christopher's question - this may become a wordmark for a creative studio who deal with fashion, tv, pr and ad agencies.

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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Personally, I don't like the underscore treatment: its thinness contrast too much with the stroke uniformity of the rest.

Arno Enslin's picture
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Joined: 30 Jun 2009 - 3:48am
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Don’t know, if that is inspiriting. It was just an idea. Maybe you can try a font, that is more geometrically constructed, and use the the degree as O.

John Savard's picture
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Joined: 23 Nov 2009 - 8:42pm
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Is the underscore supposed to represent a blinking cursor? If so, you need to use a monospaced font. Otherwise, a vertical bar would be needed for the cursor.

Alex Pankratov's picture
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Joined: 24 Nov 2008 - 11:50pm
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Have you considered replacing N with an up arrow ? As in, you know, a "North is that way" kind of arrow.

Christopher Timothy Dean's picture
Joined: 22 Oct 2006 - 10:49pm
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@ markduk: Can you explain the meaning behind the words "39° north?" Regardless if it's a letter (n,N) or word (north, North), why were these words chosen? For example, "That's where their office is located."

Regarding the underscore, if the clients are fashion, TV, PR and ad agencies, then I would consider the underscore to be inappropriate as it is an obvious digital reference and speaks more to software and high tech.

The custom "t" in (n)North is a nice touch should you choose to stay with the full word.