YESYES logo

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Henrik Juhl's picture
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Joined: 25 Jan 2003 - 5:07pm
YESYES logo
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Hi there,
I’ve recently become a member of this wonderful place so therefore I’ve got a little project that needs some attention.

It’s a logo for my own company YESYES. My main area is naming/corporate ID for newly started companies and Art Direction in general.

I wanted a plain and stylish logotype and also including symbol in order to make it flexible.

I’ve been through a dozen designs… and this is what I ended up with.

Comments are more than welcome!

Cheers,
/HenrikoYESYES final logo ?

cristian gonzalez's picture
Joined: 26 Nov 2002 - 11:00am
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Henrik,

i really like it, very simple, very clear.

My onlu comment is that you should compensate the “Y”s, make them a little more wider and, and make the diagonals thiner, they look to thick to me if you compare them with the horizontals of the “E”s.

BTW, I love the color

CG

Henrik Juhl's picture
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Joined: 25 Jan 2003 - 5:07pm
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Hey Gonzales,

You really got a point there with the thickness!
I’ll fix that!

Originally the font has a different angle according to my symbol so I had to alter the angle of the “Y” so they would fit together (have the same angle)

Therefore I’m a bit concerned about expanding the width of the “Y” — it could end up looking more like a “V”

Thanks for the critique anyway :-)

Cheers,
/Henriko

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Just the spacing:
1) A little bit tighter on the right of the first “Y”, and the right of the first “S”.
2) A lot tighter on the right of the second “Y”.

I think that triangle logo works well.

hhp

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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Nice Logo. :-)

Could there perhaps be something you could add in the way of character, to the letters to make them a little more unique?

Eric Pitcock's picture
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Joined: 25 Jan 2003 - 4:16pm
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The negative space on the graphic element looks like a bikini bottom. And when you see it that way, the shape has hips and legs as well. Sorry.

Henrik Juhl's picture
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Joined: 25 Jan 2003 - 5:07pm
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Hi all,

Thanks for all the construtive words…
I’ve merely corrected all the “loose” ends and other modifications…

But still I could really do with some ideas in order to make the characters look a bit more unique…

Anyone ??

As always thank you in advance :-)

Cheers,
/HenrikoYESYES logo v2

Henrik Juhl's picture
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Joined: 25 Jan 2003 - 5:07pm
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BTW: Eric, I liked the idea about the bikini bottom… you’re not the first to spot that :-)

It’s like the old Bank of America logo where some people saw a birdshape and others didn’t!

Still the ones who saw the bird, never saw the logo differently!

“That damn bird just wouldn’t fly away”
hehe…

Cheers,
/Henriko

Henrik Juhl's picture
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Joined: 25 Jan 2003 - 5:07pm
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Jared »

Interesting idea… but I must admit that I’m a rookie at geometrical shapes… I really don’t know how to make such curved strokes by perfection… I work as an Art Director so I’m more used to sketch up ideas and plain composition :-) — Can I get some guidelines here ??

Cheers,
/Henriko

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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The eagle in the old BofA logo was masterful. The new one is junk.

hhp

Jared Benson's picture
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Joined: 25 Apr 2005 - 6:41pm
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I wonder what it would look like if the Y was drawn with curved strokes rather than straight ones. See here for an example in serif form.