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Hi there,
I've recently become a member of this wonderful place so therefore I've got a little project that needs some attention.
It's a logo for my own company YESYES. My main area is naming/corporate ID for newly started companies and Art Direction in general.
I wanted a plain and stylish logotype and also including symbol in order to make it flexible.
I've been through a dozen designs... and this is what I ended up with.
Comments are more than welcome!
Cheers,
/Henriko
28 Jan 2003 — 3:58am
Henrik,
i really like it, very simple, very clear.
My onlu comment is that you should compensate the "Y"s, make them a little more wider and, and make the diagonals thiner, they look to thick to me if you compare them with the horizontals of the "E"s.
BTW, I love the color
CG
28 Jan 2003 — 4:20am
Hey Gonzales,
You really got a point there with the thickness!
I'll fix that!
Originally the font has a different angle according to my symbol so I had to alter the angle of the "Y" so they would fit together (have the same angle)
Therefore I'm a bit concerned about expanding the width of the "Y" - it could end up looking more like a "V"
Thanks for the critique anyway
Cheers,
/Henriko
28 Jan 2003 — 9:02am
Just the spacing:
1) A little bit tighter on the right of the first "Y", and the right of the first "S".
2) A lot tighter on the right of the second "Y".
I think that triangle logo works well.
hhp
28 Jan 2003 — 10:40am
Nice Logo.
Could there perhaps be something you could add in the way of character, to the letters to make them a little more unique?
3 Feb 2003 — 8:19pm
The negative space on the graphic element looks like a bikini bottom. And when you see it that way, the shape has hips and legs as well. Sorry.
20 Feb 2003 — 3:49pm
Hi all,

Thanks for all the construtive words...
I've merely corrected all the "loose" ends and other modifications...
But still I could really do with some ideas in order to make the characters look a bit more unique...
Anyone ??
As always thank you in advance
Cheers,
/Henriko
20 Feb 2003 — 3:58pm
BTW: Eric, I liked the idea about the bikini bottom... you're not the first to spot that
It's like the old Bank of America logo where some people saw a birdshape and others didn't!
Still the ones who saw the bird, never saw the logo differently!
"That damn bird just wouldn't fly away"
hehe...
Cheers,
/Henriko
20 Feb 2003 — 4:04pm
Jared >>
- Can I get some guidelines here ??
Interesting idea... but I must admit that I'm a rookie at geometrical shapes... I really don't know how to make such curved strokes by perfection... I work as an Art Director so I'm more used to sketch up ideas and plain composition
Cheers,
/Henriko
20 Feb 2003 — 7:01pm
The eagle in the old BofA logo was masterful. The new one is junk.
hhp
20 Feb 2003 — 3:58pm
I wonder what it would look like if the Y was drawn with curved strokes rather than straight ones. See here for an example in serif form.