Masthead for an Indie Magazine

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rizsedek's picture
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Joined: 28 Nov 2009 - 9:33am
Masthead for an Indie Magazine
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Hey guys,
I'd like to ask for some input. I'm designing the cover of an indie mag and have gone with Kursivschrift for the masthead. So I've put it to the paper size as it's in the jpg attached, basically just the font type for now. I'd like to know if the spacings between the letters are alright, or basically any input that you guys might have.

The mag is targeted for women aged 20-35, into the indie fashion and arts scene. Keywords that may describe are feminine, whimsical, pastel, artsy, illustrative.

I appreciate any thoughts on it. Thanks so much in advance.

Riz

Lasko's picture
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Joined: 7 Dec 2007 - 8:12am
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Looks pretty good to me.
Two things. Maybe move the subtitle a bit to the left? It sticks out a little.
And I know it's the font but maybe try customize the t so that it won't touch the y? Then you have to make shorter endings for both the t and the l.

Lasko's picture
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Joined: 7 Dec 2007 - 8:12am
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I meant of course: move the subtitle to the RIGHT.

rizsedek's picture
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Joined: 28 Nov 2009 - 9:33am
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Thanks Lasko.

I have cleaned it up a bit and tried to shorten the tail of the t to mirror the l, so here are before/after with/without tail touching. Looking at those two, I think I already have a preference, but which would have more votes? Let me know what you think. Thanks!

http://www.stylmagazine.com/Cover%20test%20v21.jpg
http://www.stylmagazine.com/Cover%20test%20v22.jpg

Lasko's picture
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Joined: 7 Dec 2007 - 8:12am
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I would go for the linked version. Maybe cut off all the serifs sharp?

Craig Eliason's picture
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Joined: 19 Mar 2004 - 1:44pm
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I like the linked version too.
I might try pushing the title's /l/ a hair to the right.
In the subtitle, I see relatively larger spacing between d and i, and between t and y, than the other letter combinations. (ind ie st yle)
Would you consider dropping the ligatures, or maybe particularly the /in/ ligature? My opinion is that it muddies up the text at that size. Conceptually they work but visually I'm not sure.

Don McCahill's picture
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Joined: 30 Mar 2006 - 7:55pm
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Try these: use a lower case S on the flag (it is not a masthead, that is something else entirely). I think the resulting shape might be more attractive. Also, try a sans on the subtitle: it will provide some contrast, and I find that the fancy ligatures in that detract from the main title.

rizsedek's picture
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Joined: 28 Nov 2009 - 9:33am
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I experimented with the suggestions above and here they are.

http://www.stylmagazine.com/Cover%20test%20v31.jpg
http://www.stylmagazine.com/Cover%20test%20v32.jpg
http://www.stylmagazine.com/Cover%20test%20v33.jpg
http://www.stylmagazine.com/Cover%20test%20v34.jpg

I agree that it works better without the fancy ligatures. The lower case 's' also looks attractive, but I find that it makes the overall visual less strong. I think I would stick to a higher case 'S' and decide between serif or sans. What do you think?

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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Cool usage of Kursivschrift.
But that Helvetica is the opposite of "indie" and "style"! :-)

rizsedek's picture
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Joined: 28 Nov 2009 - 9:33am
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Good point. What sans serif type would you suggest that says “indie” and “style”?

James Dissette's picture
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Joined: 17 Dec 2007 - 11:25am
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Funny, after looking at all the iterations of this and agreeing with some as stylish modifications, I kind of lean back toward the original, but with alteration of the ligature in the subtitle. I think your first impulse/vision was close. I also think the lower case S makes it seem a little too precious.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Kursivschrift is a great choice. Considering the context, I would make the "s" lc (which might give [more] reason to make the subhead all-caps - see below). However without a tall cap "S" the heights of "t" and "el" become more sensitive; I might make them [optically] equal.

The cupped terminals should be sheared flat (possibly at an angle, but still flat); the cupping there is actually intended for lo-fi rendering (it keeps the ends sharp-looking).

The "t" isn't asserting itself enough; I'm not sure how to improve it though.

The "yl" gap should be increased.

The subhead font: None of the fonts you've tried so far do it for me. I think it should either be a dark, contrasty sans, or a wide monoline. Especially if you choose the latter I think all-caps might work best.

BTW, there an elephant in this room: what's the mag's text font?

hhp

rizsedek's picture
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Joined: 28 Nov 2009 - 9:33am
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Based on the latest, here are some modifications I've made.

http://www.stylmagazine.com/Cover%20test%20v41.jpg
http://www.stylmagazine.com/Cover%20test%20v42.jpg
http://www.stylmagazine.com/Cover%20test%20v43.jpg
http://www.stylmagazine.com/Cover%20test%20v44.jpg
http://www.stylmagazine.com/Cover%20test%20v45.jpg

In all, the cups are removed from the head, and "yl" gap increased, though I will keep the S a high case. So then I went to try several other types for the sub. The first is the same as previous, for comparisons sake. Second is a little playful perhaps to better suggest "indie style". Third would be to try wide monoline in all caps. Fourth is the same as first, trying in all caps.

The mag's text is to be primarily Lido STF by Storm. I thought perhaps I should try that font for the sub, hence the fifth.

What do you think?

Riz

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Normally I might vote for 43, but with Lido, I don't know...

Will you be using Kursivschrift for titling on the inside?
If not, whatever you'll be using large on the inside might
be a good candidate (if perhaps modified) for the subhead.

hhp

Craig Eliason's picture
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Joined: 19 Mar 2004 - 1:44pm
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I'd vote for 41

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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Taken by itself: To my eyes, 41 seems too alien contrast-wise; 42 too weird; 43 is nice but maybe a bit cold/technical; 44 and 45 might work but are a bit noncommittal and blah. I think I'd personally go in the general direction of 43 (wide and monoline and sans seems good), but try to make it just a hint warmer (but not as generic as the Helvetica). Hm… maybe something like Ezzo. Or maybe Paralucent (which might be more stylish), or Zeppelin (if you want more width)?

rizsedek's picture
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Joined: 28 Nov 2009 - 9:33am
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Looking back at it after a while's break, I will have to agree with 43, the wide monoline sans works well with the contrast.

http://www.stylmagazine.com/Cover%20test%20v43.jpg Presicav Regular
http://www.stylmagazine.com/Cover%20test%20v52.jpg Aviano Sans Bold
http://www.stylmagazine.com/Cover%20test%20v53.jpg Zeppelin 41 Bold

What do you think of them?

As for the inside, after looking at several sample text and mags, I'm revising the text to be a sans serif. Example: http://www.stylmagazine.com/Cover%20test%20v5text.jpg