Ridley is a high-end Belgian bicycle manufacturer with a very amateur-ish wordmark. You can see it on one of their bikes here: http://www.maraton.si/images/ridley9/Orionframesetbllue.jpg
This is NOT AN OFFICIAL PROJECT! I took this upon myself to see if I could refine the wordmark to better reflect the quality and prestige of their bicycle frames.
The first 4 letters (RIDL) I think just need some minor refinements to make them more consistent and typographically sound, but the last two letters (EY) really make me squirm. I know they could be regarded as "whimsical" or somehow "endearing", but to me they seem highly out of place and almost comically poor in their design.
Please feel free to critique my refined version, as it is still a work in progress. I appreciate the professional opinions of my fellow designers. Have a great day (and a Merry Christmas too!) everyone!