Fictional Museum of Art Logotype

I'm currently building my portfolio up to apply at some art and design schools so I decided to create an identity for a fictional museum of art based in Mexico. I am now debating on the logo and have created several versions:

And I have now pretty much started over and come up with this (also attached):

The "brief" for this project is to create an identity that would be a re-birth of a dying organization. It fails to attract the younger, sophisticated visitors it needs to remain open and fund services for the public. It needs to change its damaged image (no existing or marketed identity) and represent itself as something clean, modern and luxurious without losing its historical significance.

I would greatly appreciate any honest critique. Thank you!

Centro de Arte 4.png19.63 KB
hrant's picture

What if a large bold "C" is the circle and the "a" is its center?


dannygarcia's picture

Something like this?

hrant's picture

Or even make the "a" white (negative) inside the black (positive) body of the "c". The bottom bowl of the "a" might need to be black.


dannygarcia's picture

That's an interesting idea but I'm not sure it works too well for smaller sizes. I took a look back and tried Archer:

What's your feedback on the type choices for conveying a modern approach to historical art?

riccard0's picture

This last iteration is the weakest of the three, in my opinion.
The second one is the one that better conveys "modern approach".

MrKikkoman's picture

I agree with riccard. That mark would also be fun for a business that involves ears because it kind of looks like one, imo.

Ratbaggy's picture

Centro de Arte

@ - seriously it's almost too good to be true. sure it all comes down to the implementation and treatment, but it's an immediate.


...presuming it translates

exhibition @


penn's picture

Is there a reason that the 'a' has remained the same in each of these versions? It only really works for the first version. I think the newer posts could benefit from a more congruent 'a'.


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