Overheard on Twitter via @DanGayle: " I actually kinda like the Digg logo. Very NON-web 2.0"

Sure, but the Digg logo is more like Web 1.0, when designers were first discovering GIF optimization and pixels.

Please don't accept JPG files... the artifacts are horrid for typography, and the compression algorithm it offers is unnecessary for the subject matter.

Reasons to like the current logo:

1. Boxy appearance makes it work very effectively if you think of "text as user interface", i.e., a call to action button. In fact, I would say that Digg does a poor job of capitalizing on that fact by NOT using the logo on the myriad "Digg this" buttons on the interwebs.
2. There are no shadows, gradients, reflections, swooshes, spheres, whitsits or whatsits
3. The logo reproduces well on ALL mediums, works as a single color, and works positive or reversed
4. The overt technical connotations of the bitmap-esque letterforms are appropriate to the concept of "repository of web resources"

What they should replace is that stupid icon of the dude with a shovel, which is barely recognizable even at large scale.

@Jared Benson: Thanks for updating the format requirements ;)

This might as well serve as my introduction. Hi there.

Actually looking at my finished solution my i is to fat, FAIL. hahaha

You want pixels?

Or maybe a shovel head instead of that triangle.

hhp

don't like it -- Flag it :)

Here is your shovel @hrant

Very nice, Sulekha! (...maybe not appropriate for the task, but a gorgeous composition on its own!)

Laugh out loud. Perfect.

Don't have Fontlab to adjust anything, so my Illustrator rough will have to do:

ChrisL

If only I could somehow work in a likeness of Sammy Davis, Jr.

I like where you're going with that, eliason

The icon represents a man with a shovel, huh? For some reason, I immediately thought of a man next to a letter box.

Man with an oversized stapler :-)

ChrisL

Looks at the legs... them being different... is it supposed to signify something ? :-)

Nice.
Put a notch in the "d" too - at the top of the bowl-stem join.

hhp

a bolder version of my earlier one:

here is a variation :)

@ Mans …

Somehow I see that as an animated gif logo :o)

@ JL …

hilarious.

@ dezcom

You can never go wrong with a gg lig. :o)

-=®=-

@ Bruno Bruno …

very clever.
So far, your first one is my favourite - But Sammy Davis Junior is right on your heals.

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