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Type Battle 39 // Digg logotype

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Jared Benson's picture
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Joined: 25 Apr 2005 - 6:41pm
Type Battle 39 // Digg logotype
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This week's battle: Design a new logotype for digg. (digg.com)

Let's show our friends over at digg what a logotype could look like when designed by typography experts.

Winner take all, no holds barred. May the best designer win.

// REQUIREMENTS

- Solution must be typographic and contain the letters "digg" in lowercase.
- Letters must be custom drawn. No use of existing fonts!
- Image size: 550 width x 400 height. 72 dpi*
- Color: Black and White
- Format: PNG, GIF or JPG (Preferred in that order. Mmake sure there are no spaces in the name)

*Please try to keep your file sizes to a minimum! 50k per file max.

// ABOUT TYPOPHILE TYPE BATTLES

This is your chance to flex your type muscles on a weekly basis. You have one week to create and submit your entry. Anyone may submit a design response to the challenge. You may enter as often as you wish. Post anytime. Critiques and comments are welcome throughout the game, from participants and spectators alike. Smack talk is encouraged.

As with any street battle, there is no panel of judges and no prize — only the ability to call yourself the best on the block.

Link directly to this battle: http://www.typophile.com/battle39
Link to the battle directory: http://www.typophile.com/typebattles

Joe Pemberton's picture
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Joined: 8 Apr 2002 - 3:36pm
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Overheard on Twitter via @DanGayle: " I actually kinda like the Digg logo. Very NON-web 2.0"

Sure, but the Digg logo is more like Web 1.0, when designers were first discovering GIF optimization and pixels.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Needs polish, but:

BTW, I don't get why we can't use existing fonts (I used Franklin); most logos start with fonts. But if "you" really like the idea I can make it from scratch.

hhp

Trevor's picture
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Joined: 16 Aug 2005 - 4:57pm
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Please don't accept JPG files... the artifacts are horrid for typography, and the compression algorithm it offers is unnecessary for the subject matter.

Jeff Peppers's picture
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Joined: 10 Apr 2007 - 3:09am
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"stretch" your type muscles?
flex! :)

Dan Gayle's picture
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Joined: 17 May 2006 - 7:00pm
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Reasons to like the current logo:

  1. Boxy appearance makes it work very effectively if you think of "text as user interface", i.e., a call to action button. In fact, I would say that Digg does a poor job of capitalizing on that fact by NOT using the logo on the myriad "Digg this" buttons on the interwebs.
  2. There are no shadows, gradients, reflections, swooshes, spheres, whitsits or whatsits
  3. The logo reproduces well on ALL mediums, works as a single color, and works positive or reversed
  4. The overt technical connotations of the bitmap-esque letterforms are appropriate to the concept of "repository of web resources"

What they should replace is that stupid icon of the dude with a shovel, which is barely recognizable even at large scale.

Jared Benson's picture
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Joined: 25 Apr 2005 - 6:41pm
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@Jeff Peppers: edited. :)

Trevor's picture
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Joined: 16 Aug 2005 - 4:57pm
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@Jared Benson: Thanks for updating the format requirements ;)

Jared Benson's picture
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Joined: 25 Apr 2005 - 6:41pm
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Used Fontstruct to keep the squarish quality intact. This is Hexagen.

Akos Polgardi's picture
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Joined: 3 Jan 2010 - 4:49am
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This might as well serve as my introduction. Hi there.

Joseph J Knight's picture
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Joined: 22 Sep 2005 - 8:01am
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I took a stab at trying to work with what they have instead of coming up with a new solution. I don't hate what they have, but I do feel that it needs help. I also feel that it is important to see the logo in its actual size, which is small. Hope you like,

high five,
Joe

Joseph J Knight's picture
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Joined: 22 Sep 2005 - 8:01am
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Actually looking at my finished solution my i is to fat, FAIL. hahaha

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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"Because Digg is all about sharing and discovery,
there’s a conversation that happens around the content."

hhp

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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You want pixels?

Or maybe a shovel head instead of that triangle.

hhp

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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ChrisL

david h's picture
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Joined: 19 Aug 2005 - 12:18pm
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don't like it -- Flag it :)


Bruno Bruno's picture
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Joined: 16 Mar 2009 - 8:05pm
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Bruno Bruno's picture
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Joined: 16 Mar 2009 - 8:05pm
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Here is your shovel @hrant

Juergen Weltin's picture
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Joined: 13 Jan 2006 - 6:31am
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digg deeper

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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Sulekha Rajkumar's picture
Joined: 17 Jun 2008 - 12:46am
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My first entry in Typophile!

Raymond Kingston's picture
Joined: 4 Sep 2006 - 12:28am
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Very nice, Sulekha! (...maybe not appropriate for the task, but a gorgeous composition on its own!)

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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Joe Pemberton's picture
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Joined: 8 Apr 2002 - 3:36pm
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Laugh out loud. Perfect.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Sulekha: Could we please have a separate thread about that luscious thing?

Darrel: Good one! The only cool thing about the Bing logo is its use of the Koch "g", which is -rightly- getting more airtime lately.

Bruno Bruno: Thanks - I can dig it. :-)

hhp

Dan Gayle's picture
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Joined: 17 May 2006 - 7:00pm
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Don't have Fontlab to adjust anything, so my Illustrator rough will have to do:

PLEASE CANCEL ME's picture
Joined: 7 Nov 2007 - 10:49am
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I always kinda liked their logotype. Love the hipster, constructivist feel.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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ChrisL

Chris Lozos's picture
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ChrisL

John Lyttle's picture
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Joined: 24 Jun 2009 - 1:13pm
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If only I could somehow work in a likeness of Sammy Davis, Jr.

Måns Björkman's picture
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Joined: 12 May 2008 - 9:35am
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Just a quick sketch. Trying to keep the blocky feeling of the current logo.

Craig Eliason's picture
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Joined: 19 Mar 2004 - 1:44pm
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Måns Björkman's picture
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Joined: 12 May 2008 - 9:35am
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So many great designs!
@Sulekha: beautiful!
@Chris, I know you've heard this before, but that gg ligature is just adorable.
@Hrant, you have some great concepts there.

Yours,
Måns

Dan Gayle's picture
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Joined: 17 May 2006 - 7:00pm
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I like where you're going with that, eliason

Jared Benson's picture
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Joined: 25 Apr 2005 - 6:41pm
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If you're enjoying this topic, please digg it up!

Brian Jongseong Park's picture
Joined: 15 Mar 2006 - 12:53pm
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The icon represents a man with a shovel, huh? For some reason, I immediately thought of a man next to a letter box.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Actually, a man with a prosthetic jackhammer.

hhp

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Man with an oversized stapler :-)

ChrisL

William Berkson's picture
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Joined: 26 Feb 2003 - 11:00am
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Here's another effort at making the existing square design less clunky:

Alex Pankratov's picture
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Joined: 24 Nov 2008 - 11:50pm
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Looks at the legs... them being different... is it supposed to signify something ? :-)

oli_type's picture
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Joined: 3 Jan 2010 - 2:59pm
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like this... but more aggressive

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Nice.
Put a notch in the "d" too - at the top of the bowl-stem join.

hhp

Zara Evens's picture
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Joined: 5 Sep 2003 - 11:00am
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Wow - Nicely done, Jared!

William Berkson's picture
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Joined: 26 Feb 2003 - 11:00am
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a bolder version of my earlier one:

Wilson Thomas's picture
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Joined: 5 Jan 2010 - 8:14pm
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this is my entry. i may try some variations on this; but for now. this is it. done in fontstruct, or course :)

Wilson Thomas's picture
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Joined: 5 Jan 2010 - 8:14pm
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here is a variation :)

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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It's as literal as it gets:

-

BTW, Always great to see new challenges. Thanks.


-=®=

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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@ Mans …

Somehow I see that as an animated gif logo :o)

@ JL …

hilarious.

@ dezcom

You can never go wrong with a gg lig. :o)

-=®=-

Mark Simonson's picture
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Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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@ Bruno Bruno …

very clever.
So far, your first one is my favourite - But Sammy Davis Junior is right on your heals.

-=®=-

Dave Bailey's picture
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Joined: 25 Jul 2005 - 3:07pm
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Mark: I see what you did there, very smart! :o)