Magazine logotype redesign

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Colin Hartnett's picture
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Joined: 28 Jan 2003 - 11:00am
Magazine logotype redesign
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I

Colin Hartnett's picture
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Joined: 28 Jan 2003 - 11:00am
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Teuton Fett Bold = Teuton Schwarz.

andrea schmidt's picture
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Joined: 11 Jan 2003 - 2:02am
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i like what you’re doing especially on a prefix like post- with so many varied connotations; also i love this typeface. personally though i find it too heavy in the bold with the tight letterspacing as it makes my eyes work very hard, especially at the o and s, and at a smaller point size (below, my bad recreation at 24 pt) and with any dot gain.. lighter perhaps (hell bold shown at 48 pt)?

teutonicx2

Colin Hartnett's picture
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Joined: 28 Jan 2003 - 11:00am
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Here is the original set in Teuton Fett and a few ligature variations with letterspace.

Variations.

Colin Hartnett's picture
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Yet another variation:

Variation 3.

Cheshire Dave's picture
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Joined: 29 Aug 2002 - 11:00am
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I didn’t have a problem with the tight kerning on the first draft; I had more of an issue with the hyphen, feeling like it was floating too much, creating too much of a gap between it and the t. I hope you don’t mind — I tried messing with it a little. See what you think of this:

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Colin Hartnett's picture
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Joined: 28 Jan 2003 - 11:00am
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A few more roughs based on that concept in different weights:

Varations 4 through 6.

Cheshire Dave's picture
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Joined: 29 Aug 2002 - 11:00am
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I like 4 and 5 better than 6. It would be nice, though, to see it roughly in context. Do you have any page layouts you could try it out on?

Colin Hartnett's picture
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Not yet. I don

cristian gonzalez's picture
Joined: 26 Nov 2002 - 11:00am
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colin

personally i like No. 5, i think the black proportion with the white insides is the correct one. plus the ligatures works better.

CG

Emir Bukva's picture
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Joined: 25 Jan 2003 - 11:24pm
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hmm… I agree that that setting the title in different type would give it a more unique look.

However, I must say that old logo creates much more interesting negative shapes: circles in p, o, and s which give it nice sense of unity. You achieved that sense too throgh the quality of lines in the new logo but the negative shapes there remain inactive. I think that messing around with the lighter weight can help a lot. [God… I sound just like my professor :-(]

My personal fauvorite is #6 if it was letterspaced just a tiny bit more.

Hope I was helpful :-)

Itay K's picture
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Joined: 15 May 2002 - 9:04am
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giving the hyphen a diffrent (lighter?) wieght might make it look more interesting..

chris perrone's picture
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Joined: 4 Apr 2003 - 11:00am
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I keep seeing “oost”—
You may want to mess with that a little bit. Eventhough you have a descender, there isnt much (other than the sharp upper left corner of the p) to discern the 2 from one another. The descender seems to be getting lost amongst the fluid horizontal motion you have set up. So as my eye is swept from left to right, it completely misses the p.