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If it's easy to read...

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Christopher Timothy Dean's picture
Joined: 22 Oct 2006 - 10:49pm
If it's easy to read...
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Song, H. and Schwarz, N. (2010). If it’s easy to read, it’s easy to do, pretty, good, and true. The Psychologist, 23(2). 108–111.

Hot off the press. A great review article discussing the effects of ease of reading on people's decision making. Very well written, plain language and free. One of the better pieces I have come across lately.

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Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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If it's stupid enough, it won't go away.

http://www.typophile.com/node/51158