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If it's easy to read...

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Christopher Timothy Dean's picture
Joined: 22 Oct 2006 - 10:49pm
If it's easy to read...

Song, H. and Schwarz, N. (2010). If it’s easy to read, it’s easy to do, pretty, good, and true. The Psychologist, 23(2). 108–111.

Hot off the press. A great review article discussing the effects of ease of reading on people's decision making. Very well written, plain language and free. One of the better pieces I have come across lately.

Nick Shinn's picture
Joined: 8 Jul 2003 - 11:00am

If it's stupid enough, it won't go away.