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Many thanks for your help.
Sorry all, I didn't format the image correctly on the first post so received an error.
Any help greatly appreciated.
I know it's a bit like Superdrug (which is of course a custom font)
Several of Nick Curtis' art deco fonts have similar feel, check out Quoi Chou for instance.
Actually, "beauty" reminds of some architectural lettering like Tekton:
Uuh - watch the spacing. The letters say "luxury beauty", but the type design shouts "cheap and ugly".