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Type choice for a rebranding job. Would love a little advice.

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Tom Sheppard's picture
Joined: 22 May 2007 - 7:00am
Type choice for a rebranding job. Would love a little advice.

Hello Typophiles! It's been a while since I lurked these corridors, but I have a slight query at work and would like to ask your opinions if I may.

Been given a re-branding project at work, its nothing enormous, but it revolves around fashion and extreme sports. We are building a new website, product photography, the whole shebang.

To cut the long story short, the owners want the brand to be different, but not too different. The brand 'Typeface' being a horrid font by the name of 'Aggie'. Anyway. It has to go.

So I need rid of Aggie, and the replacement needs to resemble it in some fashion but drag it out of 2002. If that is at all possible.

I found two potentials, one called Korataki, which serves nicely despite the terrible caps 'K' that resembles a decapitated stick man. Its an improvement at least.

Then I found 'Sone' which is really fresh, plenty of weights, Could be used as body type also, but, alas, not the most imposing or effective when it comes to Logo type.

Thing is, that remains to be seen as need to decide what to purchase, I don't want to flex company plastic at both only to find neither efficient or effective.

I thought one of you might be able to pluck a solution out of obscurity, would love to know what you think.

Thanks! Tom.

Penn Glendinning's picture
Joined: 25 Jul 2008 - 1:09pm

Here's one you might be interested in: Bourgeois

It's fairly priced for the amount of weights and alternate characters you get and looks like a good fit for the aesthetic you're going for (based on the other fonts you're looking at).


Blank's picture
Joined: 25 Sep 2006 - 2:15pm

If all you need from Sone is a heavy aggressive logo why not just draw a matching logo or commission an extra weight that hits that really punchy spot you’re looking for?