Célente - A narrow, modern fashion typeface

Martin Silvertant's picture

After 26 hours I finally finished all the Latin capital letters. I still need to do some letters with diactrics, the Polish letters and several ligatures. After that I can finally start the undercast letters and then the rest...

Célente is a narrow, modern yet elegant typeface particularly designed for the fashion industry, though it can be used for virtually anything including book text. I wanted to design a narrow serif typeface with very small serifs - almost like a humanist sans-serif. Eventually the serifs became a bit larger, but still smaller than usual. I would like your opinions and possibly suggestions.

I will make the Z a bit more narrow, the S a bit more wide, and possibly the O and Q a tiny bit more narrow as well.

Celente.pdf274.58 KB
johnnova's picture

It reminds me of a rough version of Trajan. Doesn't necessarily seem like something I've seen used in fashion. Fashion tends to be more in the realm of Didoni or Memoriam, a bit more contrasty I think.

Martin Silvertant's picture

It doesn't look like Trajan at all. I guess you're making that association because you're only seeing capital letters and they have a large x-height.

I've never seen Memoriam in use, actually. I frequently buy fashion magazines and keep track of several major fashion labels, and Didot, Bodoni and Avant Garde Gothic are used extensively in fashion. So you're right; fashion does make use of typefaces with a high contrast. This regular Célente will be useful for book text and headings. Célente light will have a higher contrast.

On an other note, I made the presentation at work today on a Mac. Now I look at it at home on a PC. it looks horrible. I might replace it with a more appropriate presentation, though I guess the typeface is up so that's what counts.

Tristan Bowersox's picture

It is quite a bit like a more rigid Trajan. The swash-like tail of the Q and similar strokes on the R, K, and J especially. It's interesting though, that while some of the aspects are more formal looking than Trajan (the straighter lines, the more consistent character width and serif size), others are more whimsical, like the S, C, and the alternate, rounded G. Meanwhile, Trajan breaks from rigidity on characters that Celente leaves formal, like the M, N, and P.

I think the short, blunt serifs work well for it, especially as a body font. It still retains its elegance and class, too. The thing is, if it is going to be a body font, it might be best to tone down the swash-like strokes in favor of something more consistent and reserved. On the other hand, if it is something that is to be used in titling, maybe those whimsical aspects of the font should be played up, and you should make the widths more varied. (Leave the Z, O and Q wide and adjust some others to break the box as well).

On that note, for a whimsical title font, the S is great. It has a sense of dimensionality.

Anyway, those are my thoughts about it. Good luck finishing it.

Martin Silvertant's picture

Thanks a lot for your opinion. There will actually be a book version (as shown) and a regular version which will have a higher contrast. When I finally finish the whole family I will continue with a sans-serif version and a version with extended serifs. I took the serifs off and the result is a beautiful narrow humanist sans-serif.

eliotberg's picture

thanks to enlighten us the ind=formation about the narrow , modern fashion type face
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