Font suggestions

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rikard's picture
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Joined: 15 Feb 2010 - 6:27pm
Font suggestions
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I am working on putting together new packaging for a management consulting corporation. It must appeal to a younger client base (18-25) while not alienating the existing client base (45-60 age bracket). The key words for the brand are ACTION, SUCCESS and WINNING. The current font used is Eras, which is not fresh although does have a sense of action. I would like to get any suggestions on a serif and sans-serif pair based on the above criteria. Any opinions are appreciated.

Foo Bar Lipsum's picture
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Joined: 6 Feb 2010 - 11:39pm
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Something modern, something slightly bolder than usual. Hmm....

rikard's picture
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Joined: 15 Feb 2010 - 6:27pm
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I like Avenir, but don't know that it is the best choice. I would like a font that has a full body--light, regular, bold, etc. One I was looking at is Pill Gothic. Another was Politica.

Igor Freiberger's picture
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Joined: 20 Jun 2008 - 8:44pm
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Axel for sans and Utopia for serif.