Capra

kattttor's picture

Hi,

This is for a school project. We're supposed to come up with a name for a fake TV channel, design a logo and guidelines. Quote from the brief "We segue effortlessly from escapist, to gritty, to humanitarian, to sensationalist". They show drama, reality TV, films, soaps and nice programmes.

Target audience -> Love being entertained, 16-45 with slight male bias, cultural mix, articulate, not affluent but have sophisticated spending and tastes.

I've chosen Capra as a name. Taken from the Alpine mountain goat (Capra Ibex) and italian director Frank Capra. Here I have some logo suggestions where I've modified Clarendon to try and make it more contemporary. Clarendon has a nice property that reminds of the big round horns of the Capra Ibex.

Any feedback much appreciated.

cfig's picture

To me the shape of the letters and the round terminals give it a playful and/or feminine vibe, really don't think you're hitting the feel you're going for at this point. I do like the name, though the addition of "vision" comes off as a bit forced and sort of cliched (not to mention competing with the main title in that serif face).

Have you thought about maybe drawing typographic inspiration from some more cinematic sources, maybe classic movie posters and the like?

kattttor's picture

I hear what you're saying. Didn't see the feminine vibe when I made it. This might actually go really well for another project for a female quire, I think I'll use this modification of Clarendon for that instead.

Made another version that has more of a old movie poster feel to it.
Slightly modified Industria with some retro color versions.

This is perhaps more in the right direction, more masculine version but not too much.

peter

eliason's picture

There your /c/ is the odd man out of the tight fitting. "c apra"

cfig's picture

Agreed, I like the feel of this one a lot better though. If you were to modify some other letterforms to create a tighter fitted /c/ you might have something here

penn's picture

I like these a lot. Perhaps the top of the 'c' could go into the 'a' like the 'r' does later in the word?

Ratbaggy's picture

I'm down with the curved C - it keeps it away from feeling techy.

that said, I do think it needs some similar angles brought into it.

kattttor's picture

Got a suggestion in class today to change the 'c' to a 'k'. So that it's not directly Frank Capra's last name. The 'k' works better next to the a as well.

I'm worried that it might be a little hard. Looks a lot harder then with a 'c'.

Haven't been able to connect the 'c' and the 'a' in a nice way yet.

any thoughts?

peter

cfig's picture

I don't love the 'k' but I don't hate it, but I don't think the name has the same ring now. Initially it strikes me as something ending with a 'z' instead of an 's' (not in a good way).

What if the 'c' took a very similar form to the 'a' next to it, with one of its corners squared off and the other rounded?

kattttor's picture

I think I'll stick to the 'capra' with a 'c'.

This is a version with a new 'c'. One that connects better with the rest of the letters. It's taken from the 'p'.

any thoughts?

peter

Ratbaggy's picture

I think it's become far too rigid/sterile now.

penn's picture

I think it's become far too rigid/sterile now.

Agreed. Now it looks like '@p@'. I think you need to find the happy medium between this and the earlier 'c'.

kattttor's picture

You can't really connect the top part and have the bottom rounded, it looks retarded.

Made my new C into one where the right edges are rounded.
1. Looks angry.
2. Kinda nice but looks a little angry as well.
3. less angry but feels uneven.
4. Think this is my favourite.
5. Retard.

any feedback much appreciated.
peter

penn's picture

I'm with 4 as well

Ratbaggy's picture

out of those presented, agreed 4.

but as you've noted they feel angry, the rythym is rather jarring.

I still really prefer the original C with some 'friendlying up' of the other characters...all depends on the style of station though I guess.

Tomi from Suomi's picture

That design reminds me of Neville Brody designs.

cfig's picture

Thirded, and agree with Ratbaggy. What if the "a" and "p" characters lost their squared corners?

dberlow's picture

As fabulous as this may look as a graphic on your computer, I think you'll find if you tried to deploy this, that the general metrics you are working with are somewhat too narrow and tight for TV at most sizes of use there.

Cheers!

kattttor's picture

Here's two versions with the original 'c' and rounded corners on 'a' and 'p'. Looks a lot friendlier now. First I didn't like the second 'p' but now it's growing on me. 3 and 4 are the same as 1 and 2 except that I shortened the letters a little.

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