Fiber Plus font

Can anyone tell which font this is or is it a custom lettering job?

http://farm3.static.flickr.com/2770/4194488890_66900c254b.jpg

TIA!!

Comments

I bet this is custom for Kellog's, but you might like the packaging fonts designed by [[http://www.hubertjocham.de/index.php/type/packaging/|Hubert Jocham]].

Thanks for the reply. I'll definitely check out those fonts.