Smirnoff ad face - Life Is Calling. Where are you?

Hi there, does anyone know what font has been used for this? i need to match it for a design i’m working on.
thanks in advance — KathyLife is Calling


Thanks Mike, I figured the answer had to be somewhere and Google is very handy! :)

Hm, was about to post this as a new type ID as the font caught my eye at the bus stop today.

It's very cool in a kind of Schwartz way but he lists his custom work on his own website, where this doesn't appear. Maybe someone has an idea?

Well some online research has led me to Threeview agency in Edinburgh, who seem to be responsible for the latest ad campaign. I've just e-mailed to see if they can tell us the designer.

EDIT: Nailed it! Just discovered it is the work of a Jesse Ragan commissioned in 2003 through H&FJ, called Smirnoff. Nice work, Jesse.

I would say, nice work Ben, to track that one down. I hope I can remember that answer, because this seems like something that we may get over and over.

- Mike Yanega

Hi Kathy, can you tell us where is the sample from?

It smells like “custom-corporate-face” to me.



Could this be the work of Rian Hughes? Or maybe Christian Schwartz?