Work in progress

litera's picture

Haven't been here awhile.

This is the very beginning of a new logo. It has started on a piece of paper and this is the first digitized draft (and just a draft). I'm deliberately not providing any additional info on the logo, because I would like to hear from your:

  • critique of this draft
  • associations/emotions you get by looking at it
  • what came to your mind when you first saw it
  • what industry you think could be suitable for
  • what other ideas may popped up your mind
  • any suggestions you may have

Thank you very much.

Ratbaggy's picture
  • type seems pretty static
  • kinda restricted fun
  • Chemicals
  • Chemistry/Lab
  • bubbles
  • can't really make suggestions without knowing what it's for eh ;)

Design Studio Melbourne

litera's picture

I'll provide additional info after I get few more opinions to make them a bit more measurable. Thanks for your input Paul. Always appreciated.

litera's picture

@Jennifer: Does that mean nothing pops to my mind?

riccard0's picture

The bubbles appear too crowded at the bottom (and maybe too near the wordmark), or, at least, the rhythm seems broken.
Too many colours for a draft.
It will be difficult to place other elements around the logo.

Bendy's picture

Bubbles, water, aquatic sea creatures? Pharmaceuticals? The Pleiades are a group of stars, so maybe aerospace?

The colours make me think it could be something for children? Also Pleiado sounds like Play-Doh.

I think I'd make the blue and pink bubbles smaller.

>kinda restricted fun

I agree. The bubbles look quite deliberately placed.

litera's picture

Looks like I'm a bit off. But the thing is when I look at logos from various companies they don't always tell you directly what the company/business is about. So first of all:

  • this logo is for a company that's primarily in agile software development business but a part of it also in graphic design; that's why all the colors.
  • Pleiado is derived out of Pleiades, seven stars, that are also related to similar minded group of people, which relates to team software development.
  • circles represented as bubbles are just part of this draft; they may be replaced with anything; stars as well...
  • bubbles start on top of the "i" to replace the dot on it.
  • bubbles overlap to give a sense of dimension
  • lifting shapes (in draft's case bubbles) give a sense of lightness that I can easily relate to Agile principles

@Bendy: I agree I could place bubbles (shapes) more sporadically to not pose an exact shape and make them more playful

@ricardo: I thought to deliberately overlap shapes in the final version (possibly with a hint of transparency) to relate logo to visual aspect of company's business (graphic desing).

@everyone I definitely didn't intend to relate this logo to pharmaceutical industry. The thing is I don't know how to relate agile software development with visual elements. I don't have a workable idea. Except growing/composing shapes/sizes/weights... but that's just growth. No agile-ness in it.

I still want to make this logo professional but not bound to square/round shape.

I thought I could place lifting smoke over type... It would make my logo design a bigger challenge (think of Silverlight logo), especially because I MUST make it work in BW as well.

Now that you know much more, would you change your opinion or suggest new things or give some additional observations and directions? Please do.

Thank you very much and I hope you will all (at least the ones that did so far) reply again.

Bendy's picture

I don't have a clue what agile software entails, but I think the concept could work. This kind of logo works really well as it defines a palette that can be used on all different communications.

Agile seems to include the idea of quick movement so give the bubbles/stars a bit more freedom. I'd lose the gradient fills and be really selective about the colours used. If you could invent a shape instead of bubbles or stars, that could be used on its own as a mark for other things. And don't you need seven bubbles to fit the reference properly?

litera's picture

@Bendy: Yes seven. In the way that these circles/bubbles are positioned now, seven would be too many, that's why I excluded one. But by placing them in a more random fashion I'll be able to put all seven of them.

Seven was one of the main ideas to use in this logo. But my doodles with it were not useful.

Jennifer E. Dahl's picture

Sorry, Didn't have time to respond but wanted to follow the this thread.
Nice color, I too thought pharma company but get it could be software too. Why not 7 bubbles for the seven stars?

apankrat's picture

The thing is I don't know how to relate agile software development with visual elements.

I can tell you as a professional computer programmer - "agile software development" is a marketing speak of a fad variety. Meaning that the logo needs to work for the marketing people in the first place. It needs to be "cool and hip", but other than that it can be anything.

Ratbaggy's picture

Keep the logo agile then...redrawing (potential) connecting lines between the stars depending on the usage.

the m6.4 is the magnitude of a particular star.

Bit of a start anyway.


Design Studio Melbourne

litera's picture

@ratbaggy: I didn't really get that part with connecting lines depending on the usage as well as using magnitudes... Otherwise your idea is visually more in direction that I'd like to take. Breaking the box of rigid logo that's encapsulated inside a visual square-ish box. Your constellation breaks it. You can't visually put it in a box.

Don't you think that using direct constellation positions would imply on astronomy related business? I could of course position these "stars" in any way I would like.

Ratbaggy's picture

yeah the 'agile' nature relates to flexibility, so it seems like a perfect oppotunity to create something that is dynamic in its delivery, i.e, the overall concept and mark don't change, but the lines can connect any number of stars or point to one star, it's flexible without changing.

As random dots, they don't even have to be stars. Adding the m6.4 bit just brought some more scientific bent to the overll feel. Original thought after you mentioned stars was the softwareology, which could either be cheesy or effective. Ology = A combining form meaning "the science or study of".

I literally threw it together in a minute, more as a "could be something more in this" rather than "here's a fleshed out concept".

Design Studio Melbourne

Ray Larabie's picture

I like Ratbaggy's logo. It looks brainy, scientific and programmery. It's memorable and just needs some decent colors.

Ratbaggy's picture

it'd also translate to a website pretty well.

and other printed collateral ... thinked screen printed plastic with holes punched.

invoice is in the mail ;-)

litera's picture

Or... To relate the logo with graphic design as well I could use exact locations of pleaides constellation but use simple ink splatters. That could be really great. I'll make a draft of that. Seems like a good combination of both worlds.

Vladimir Tamari's picture

A pleasing dainty design suggesting cleanliness, hygiene, healthy living. As a logo the bubbles will appear too small on a monitor screen if it is greatly reduced...perhaps less white margin will solve this. Do you know 7-up? I counted the bubbles and there were six..reminded me of a silly old joke about 7-up. An entrepreneur markets a drink called 4-up but it fails, then one called 5-up , it fails, 6-up also fails so he gives up... and the punchline is "He never knew how near he got!". I hope your logo succeeds.

litera's picture

@Vladimir: I don't know which 7up logo image you looked at, because there are quite a few of them. Some of them have lots of bubbles, but the one you're talking about is probably the one that has 7up written on a huge bubble and 6 small around them. So there are actually 7 of them. ;)

Ratbaggy's picture

Does NOT want to see ink splatters!


evanbrog's picture

Didn't see if someone mentioned this but as far as the name...there's a potential for mispronunciation and confusion.

litera's picture

@evanbrog: Can you provide some more info about your statement? The thing is that this company is not in an English speaking territory. But just the same. It's still going to be miswritten if not mispronounced. But I'm interested in what way do you think is problematic?

evanbrog's picture

Well perhaps in the native country things should just be fine.

But for me, the question is in the middle vowels. Obviously there's at least 2 ways to stress each vowel and there's three vowels in a row, which makes for a lot of possible combinations of how to pronounce the name.

Now I don't expect you to be changing the name, but I also don't know how set in stone it is. My particular concern was that your audience can't say the name correctly. Personally, I would always want them to "get it" right away, just the same as I don't like people mispronouncing my own name.

But for the business, is it detrimental? Will people be likely to remember the name if they aren't sure of which way to pronounce it in the first place? Same goes for a recommendation of your business--will the person who is told, "Play-ee-ah-do," (or whatever) "does great work, you should go with them." Will they remember?

Perhaps it's wont affect leads--that would be based on your business model and how and where you approach your marketing.

So litera I'm curious what you think, and if it's not a problem why--it's always fun for me to think through things and learn something in the process.

litera's picture

@evanbrog: This company has been up and running since last summer. It's not a standard-as-you-know-em company, but rather works with individual clients on a case-by-case one-by-one basis. Company name isn't really a brand and it probably never will be. So the name isn't a problem in this regard, if you ask me. I do agree that this name is very well chosen, but I could be wrong. If there's going to be an end product of some sort from this company, it's going to bear its own brand.

litera's picture

I've avoided using splatters but positioned seven shapes allaround the name. So here's #2:

And maybe. Just maybe. This is very development oriented version because it represents a self closing XML tag. I'm not so sure if it could be used as a logo, because it may be too generic and straightforward. So here's #3:

evanbrog's picture

I see 8 O's. =)

The 6 shapes, the tittle, and the O in pleiado.

litera's picture

@evanbrog: These curcles aren't derived from the letter "o". If I'd make them more round, they probably wouldn't complement type very well. And in this version the logo is pure BW. In colour version those circles would probably be more colourful and non-hollow.

apankrat's picture

Re: #3 - I have most certainly seen this exact concept used by some web development studio for their logo.

TKDesign's picture

I think you are closest with #2. How about taking one of the circles and making it big enough to go behind the "ple" (half way behind the e)?

careyj's picture

I like the revised b/w version with the bubbly stars. Did you already try playing with the "o" to add it to the constellation? Maybe too much, but just a thought.

Vladimir Tamari's picture

Hi - the 7up I remember is from my university days way back in the last century it had a red label on a green bottle with seven bubbles. Anyway if you image google Pleiades you will see photos of the constellation perhaps that will give you some ideas. By the way the Pleiades are really beautiful stars and visible with the naked eye on a good clear night. With a telescope they look like this

riccard0's picture

With a telescope they look like this

They seem to form a nice arrow shape.
Could be a good visual clue for [agile] development.

litera's picture

@ricard0: If you stretch your imagination you can see Pleiades as an arrow... Look up in the sky. They don't really look as an arrow at all. If it was Andromeda... Then I wouldn't argue. On Vladimir's link the do look like an arrow but they don't look like that to naked eye, because light is excessively emphasized on the image. Rather look at Ratbaggy's version of the logo that shows the constellation in more natural look and feel. I don't really see an arrow there.

But I would probably rather avoid using exact constellation positions, to separate the logo from astronomy, because the company has nothing to do with it. I tend to use number 7 and keep the logo open and unboxed... In some way or another. Stretching the limits. Anyway.

I will have to somehow replace those circles-wanna-be's with something else for them to not look as bubbles.

Vladimir Tamari's picture

@litera I agree that in the sky the stars look like a brilliant bracelet not at all like an arrow. By the way why do you need to combine the logo with the name why not a separate graphic logo? The Pleiades photo shows cross-like diffraction pattern artifacts over each star, maybe extending those in an abstract way you get a sort of techno-graph look suitable for software.

litera's picture

Putting a symbol separate from type would do something I would like to avoid. It would separate the whole logo in two parts. Probably making the whole logo visually contained inside a square-ish box. Keeping them separate leaves the whole logo more free an un-boxed. Basically agile development is about adaptability of the process and product functionality. So it's rather free but still connected to the whole end product.

The other idea I'm also willing to get across is the design aspect of the business. Design as an art is also rather free and unlimited.

These two are the main reasons why I'd like to have a bit different logo.

Does anyone know of any logo with a symbol and type that are not put inside a certain box? SO symbol is all around type and vice-a-versa...? I would be more than glad to check those out and how they work as a logo.

litera's picture

@apankrat: was it the CodeFish ( logo that reminded you of my #3?

apankrat's picture

No, it was something in the form of an HTML/XML tag - opening bracket, name, slash, closing bracket, i.e. exactly like yours except for the name. It was at least a year ago and I saw it in one of the web design galleries rather than on a logo-related site.

Vladimir Tamari's picture

If they are separate then you have the choice either of showing the design alone, like the Apple logo, or together with the lettering next to it. That was the reason I mentioned the possibility.

cfig's picture

apankrat, I remember seeing that too, it was very very similar.

Vladimir Tamari's picture

If they are separate then you have the choice either of showing the design alone, like the Apple logo, or together with the lettering next to it. That was the reason I mentioned the possibility.

ishbog's picture

Definitely like the < /> end tag. DEFINITELY gives a LOT more meaning to the logo, and I think it would communicate decently with the audience (people needing programming).

You should consider involving vertical or horizontal lines to produce a more cutting edge or straightforward feel. I whipped up a little thing relating more to the stars just as a sketch:

litera's picture

This is something completely off past versions and styles, but it is something. It combines 7, geometrics and artistics...

Just doodling but I thought I might show it to you...

Seven elements with seven corners. And you've probably guessed where hand is taken from...

litera's picture

... or not... Anyway. This hand is stylised from Rembrand's The night watch.

Ratbaggy's picture

I'm not too sure.

There could totally be something in this direction. My initial reaction was "it feels like a game of chance". that end, if the concept were to work (in my opinion) there would need to be a feeling of 'control' or 'organisation'...without feeling like a magician (I don't think juggler is the right way to go, too fun?).

More geometric shapes/arrangement would help with this 'organisation'.

litera's picture

Thanks Ratbaggy. Exactly the kind of comment I needed. I felt the same but couldn0t define the vague feeling inside of me. Cheers.

aluminum's picture

Pedantic geek issue:

<pleadido />

in XML, when set as a self-closing tag = pleadido is empty and contains no value.

Not sure if that's a good connotation.

But perhaps you could play with it:

<pleadido>awesome talent</pleadido>

More as a tagline.

That said, the 'bracketed code to imply this is a dev firm' has been used quite a bit in the past and may be overly cliche.

litera's picture

Well I could as well convert it to server script bound to Which is exactly the platform that company provides development on.

<%= pleiado %>

but this makes it a bit more complicated as a logo...

apankrat's picture

^ nah. It makes the logo look as if it was designed by a programmer :)

litera's picture

I'm still puzzled with this logo. I just can't seem to decide what should I use. On one hand I like the logo that is boundless, but the problem it has is that it doesn't have a symbol. It always has to be together with type.

On the other hand I like a single symbol, that doesn't require type, but I can't seem to find something useful that would be mainly related to development. And I don't want to use any cliches (like monitor, key from a keyboard, globe with a swoosh etc. that are mainly used with IP development companies).

I don't know what would be clever.

I'm still leaning toward logo with circles (wannabe) around type, but I don't know if using circles is ok. They seem too basic. Sharp stars are not style compatible... I also have a great idea about business cards. type would be printed but circles around it would be punched out. Which would make for an unusual and interesting effect.

The only thing I'm sure of is type. I'd very much like the versatile style of PF Square Sans Pro...

Anyway. Here's one more new path I took...

I know you may say that it reminds you of Mont Blanck... But I use seven stars on a squarish circle... Thinking of it... Just because of this fact it was probably a total waste of time...

evanbrog's picture

Maybe this logo has gone backwards.

I liked the 11th of March direction with the seven shapes.

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