Ladbrokes logo font

Hi, guys:)

This one will be probably easy for you, it is bugging me all day.

link to picture

from what i know, i presume this is some sort of humanist sans serif (or even serif?) in true italics, but this little serifs on the ascenders are giving me hard time.

your time and effort is appreciated a lot;)

thnx, bye.


It looks to be a modified Frutiger Next bold italic

Yes, Frutiger Next bold italic was definitely reference for that font. Thanks for helping.