Discover Why Leading Matters

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Stuart Marks's picture
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Joined: 1 Oct 2004 - 12:00am
Discover Why Leading Matters
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Um, it matters because you don't want consecutive lines of text to run into each other?

(This is the front cover of a pamphlet I received describing a conference called Leading Matters on the future of Stanford University. It took me a while to figure out that it didn't have anything to do with typography.)

Alex Pankratov's picture
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Joined: 24 Nov 2008 - 11:50pm
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:)

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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Leading matters because leadership would have looked too small.

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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ha!

Andreas Höfeld's picture
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Joined: 12 Jul 2009 - 11:03am
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I bet the designer who made this piece has a very delicate sense of humour.
Alternative: He was just given that line of text without further background.
Great confusion and fun afterwards here.