tate etc text face

adrien vasquez
22.Mar.2010 3.52am
adrien vasquez's picture

dear all

I can't find what is the face used in tate etc, the magazine of the tate (UK).
it has something of adobe garamond pro, but it's definitely not that.
art direction is by cornel windlin.
please find here two images (roman + italic), and I will post more later (if necessary).

thanks for the help :)

sorry, my mistake.
here they are.


The italic looks like Adobe Garamond

edit: scratch that, you've already said it's not it:)


yes, the italic is very near, but there are a lot of subtle differences in the roman.
note the shape of the a, g or c for example.


Well Newlyn have designed a typeface for them, so maybe this one is coming from them as well?


I don't think so.
it must be more pervert.


It's not that bad :^)


sure.
it's very nice actually -- must be something else than just a corporate typeface.