EAU CLAIRE, WI – March 24, 2010 Font Diner, Inc. (www.fontdiner.com), a leading retro typography design firm, has announced the revival of the historic Lettering, Inc. font library created in the 1930s through the mid-1970's.
Founded in 1939 by Edwin W. Krauter of Chicago, Lettering, Inc. produced its own patented Photo-Ray process of lettering (US Pat 2165861) in which transparent letters made from original alphabets were assembled by hand and then placed in a line (angled or curved if so desired) and then photographed. This "glass setting" process created flawlessly set headlines and, with multiple character forms to choose from, the headline looked authentically lettered.
An early competitor of Photo Lettering, Inc, they employed such notable lettering artists of the time as Oscar Ogg, Ray DaBoll and Ray Baker, among others. At its height in the late 1960s, Lettering, Inc. had as many as 14 franchises operating in the US and Canada and was continually producing new alphabet designs. As the market changed and computer technology evolved, Lettering, Inc. became less of a supplier of type to the ad agencies and became more involved as a supplier of high-end graphics and type to the big Detroit auto makers. Today, from its Southfield, Michigan office, Lettering, Inc. continues to provide various graphics services to a diverse group of customers.
Each Lettering, Inc. alphabet was originally designed with nearly 3-4 alternate glyph forms for every character and ligature pair, many with well over 300 latin characters alone. Stuart Sandler, President of Font Diner, Inc. intends to release the Lettering, Inc. library in OpenType format so the original designs can be fully realized with a dynamic feature set including every alternate glyph forms and automatic substitutive ligature as it was designed by the original artists. "We're also thrilled to be working from the original ink drawings on board by the original Lettering, Inc. artists that have been in the Lettering, Inc. archives since the 1930s." says Sandler.
"We are very happy to work with Font Diner to once again make these beautiful and unique typefaces available to the public." says Karin Krauter of Lettering, Inc. "So much of this wonderful collection has never been seen before and we're pleased to honor and revive the work of these highly-skilled and talented lettering artists from the heyday of lettering to be appreciated and enjoyed by modern designers again." explains Sandler.
An illustrated history of Lettering, Inc. is currently being researched and written by Sandler with the assistance of many current and former Lettering, Inc. employees. His work will accurately re-tell the evolution of Lettering, Inc., its founder Ed Krauter and the significant contributions of Lettering, Inc. to the typographic industry. A re-release of the original Lettering, Inc. catalogs is also planned.
Font Diner, Inc.
Stuart Sandler launched the Font Diner (www.fontdiner.com) foundry in 1996 and has become a major resource for retro design software products. He has created more than 400 original typefaces for the graphic design industry and established a reputation as the premier retro display typography designer inspired by 1950s popular culture. Sandler added a second division to the Font Diner umbrella in 2004 (www.misterretro.com) that features Machine Wash Image Filters™ and Snappy Hour™ vector images. In 2006, he expanded his corporation again thru a joint venture as publisher of high quality display typefaces at Font Bros (www.fontbros.com) before beginning his work in the revival of photolettered cold-type with his acquisition of the Filmotype Library in 2006 with over a dozen digital revivals to date.