Wis. college says new e-mail font will save money

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Craig Eliason's picture
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Joined: 19 Mar 2004 - 1:44pm
Wis. college says new e-mail font will save money
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[[http://news.yahoo.com/s/ap/20100326/ap_on_fe_st/us_odd_cheaper_e_mail_font|UW-Green Bay is switching from Arial to Century Gothic as email default font to save money on ink]].

(via [[http://news.slashdot.org/story/10/03/26/1427217/College-to-Save-Money-by...|Slashdot]])

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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When this did the rounds this morning at work, I had to admit that I'd not printed an email since 2003. Switching to a more readable screen-tuned font (Verdana, Georgia or Calibri would be my picks) would be a better idea to reduce printing. Could also include a guilt-line on the mail "The University will kill a puppy every time you print out this mail" for good measure.

Greg Shutters's picture
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Joined: 29 Sep 2009 - 3:15pm
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I wonder how many emails are actually being printed that switching a font will actually save them money. I agree with sii...it would make a lot more sense for them to use a good screen-readable font in order to cut down on printing all together (saving paper AND ink!). Seems to me that Century Gothic would be pretty painful to read on screen at small sizes.

David Berlow's picture
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Joined: 19 Jul 2004 - 6:31pm
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> Switching to a more readable screen-tuned font (Verdana, Georgia or Calibri would be my picks)

Vell, if 85% of de market is vindows, and 66% of deese users are on XP, den more dan 50% of ALL veb users are seeing aliased-type-only by default... correct?

cheers!

david h's picture
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Joined: 19 Aug 2005 - 12:18pm
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This is the real saving:

http://typophile.com/node/68716

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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>correct?

Good point. Stick with Verdana or Georgia and the trees will thank you.

Cheers, Si

David Berlow's picture
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Joined: 19 Jul 2004 - 6:31pm
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>Stick with Verdana or Georgia and the trees will thank you.

They already have! sent mankind one of their own to run things typographic at MS.

But sadly, for all the work that's been falsely flogged as environmental, what you say means CT stands for ClearTrees?

Cheers!

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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>what you say means CT stands for ClearTrees?

That's hilarious. I don't think ClearType is anti-tree, just think that cross-platform Verdana or Georgia would be better choices than Calibri if the idea is to stop people hitting the "print" button.

Should also mention that your 50% estimate is a little high. Some XP installations have CT on by default, and IE 7 forced on CT system-wide. So you're really looking at a subset of XP users who are using IE6, so that would be less than 20% of Web surfers*. Many of those are corporate users who aren’t allowed to upgrade, not college kids.

*http://www.gizmodo.com.au/2010/03/inside-the-excruciatingly-slow-death-o...

Richard Fink's picture
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Joined: 25 May 2009 - 10:04pm
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Some XP installations have CT on by default, and IE 7 forced on CT system-wide. So you're really looking at a subset of XP users who are using IE6, so that would be less than 20% of Web surfers*.
Yup. And it's too bad on them, unfortunately. I was a corporate network admin, and people do not like change. Even if it means staying UGLY.
This is typography as applied science.

David Berlow's picture
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Joined: 19 Jul 2004 - 6:31pm
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>Should also mention that your 50% estimate is a little high.

Wiki says XP's over 58%.

So how do 38% of XP users get CT by default, IE7 does this automatically?

The point being, for tree-saving, one should not neglect any fifth of the market. We read when we build @fontfaced sites for Mr. Zeldman, and MIT that these users not only can't read too well, but they can write.

Cheers!

David Berlow's picture
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Joined: 19 Jul 2004 - 6:31pm
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!

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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> IE7 does this automatically?

Yes, it was quite controversial decision at the time. Bing "IE7 forcing ClearType" or similar for some of the reaction.

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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>They already have! sent mankind one of their own to run things typographic at MS.

Oaky Elmhurst? He's in charge. Yikes!

Jacob Sievers's picture
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Joined: 9 Oct 2009 - 8:17pm
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I thought Erik Spiekermann already solved this problem with FF Mt?

Max I. Mus's picture
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Joined: 5 May 2007 - 1:13am
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The article implies ("ink is $10,000 a gallon" & it talks of ink not toner) that they are using inkjet. But at the same time it says student are printing emails--doubtful that they use inkjets in the lab.

Century Gothic--those old enough to remember will feel like they are back in the 70s, man.

Ray Larabie's picture
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Joined: 4 Aug 2006 - 5:54pm
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I put on a white lab coat and scurried back and forth through some corridors. I can prove, beyond any doubt that this font uses less ink than Century Gothic.

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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Mark Simonson's picture
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Joined: 3 Dec 2001 - 11:00am
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Circus came to town. You don't get a chance to be in the side show every day. ;-)

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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The best thing about this story is that it makes ordinary folks question the defaults. And it's nice to see the circus evolve beyond the one-trick-pony of Century Gothic into the realm of readability, on-screen reading and paper usage.