What font is this? / sketched Helvetica for GAP

Can anyone identify this font...? The "BABY GAP SUMMER 2010." Please advise.

http://www.gap.com/browse/division.do?cid=6344

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Comments

Looks like a scribble-filled Helvetica.

Definitely a font. (See duplicate characters.)

Similar to WC Roughtrad.

- Lex

See also Perfect Sketch and Sketchetik.

Thank you so much everyone!