A New Zealand logo

Primary tabs

16 posts / 0 new
Last post
jill pinder's picture
Offline
Joined: 29 Sep 2004 - 11:00am
A New Zealand logo
0

Hi, I am creating a logo, which represents New Zealand, for a new company. I want to represent freedom and the relationship between the great outdoors and the cities. I have made the logo so average New Zealanders’ can understand it, therefore it has a friendly ‘clip art’ feeling.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
0

Could you make it more Maori?
Maybe instead of “city + nature” you could represent “West + Maori”.

hhp

Scott Keawekane's picture
Offline
Joined: 2 Sep 2003 - 1:56pm
0

Unless you reference the Maori legend of the young boy who sets off to sea and ends up populating all of Polynesia

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
0

Brilliant! Use a [stylized] outrigger canoe (or whatever is the typical Maori sea vessel).

hhp

loren klein's picture
Offline
Joined: 31 Jul 2003 - 3:08pm
0

many people have already touched on the concept so…
visually, i think that it’s unbalanced. but more importantly, when i first saw it, i saw electricity or lightning or something, not mountains. i had to read your description to get it.

i think you can establish a difference using the line weights or line styles of each half, and not have it look like lightning.

Daniel Weaver's picture
Offline
Joined: 17 Jan 2004 - 12:20pm
0

Jill, does New Zealand have a distinct shape like, like when viewed on an Atlas like Australia? Maybe you could explore that area. Mountains and buildings could be the Manhattan (NY) skyline and the Palasades (NJ). The Palasades the best kept secret of living in New York.

kris sowersby's picture
Offline
Joined: 18 Feb 2003 - 11:00am
0

Is this actually for Chris Gibson’s final semester class?

If so, clever thinking to put it here. At this stage, it says little about New Zealand. Why would you make it so the “average nzer can understand it”? Has clip art become the default non-verbal language that kiwis understand? I don’t really think that you should aim for the average. The average is a myth to me!

Good luck with this, I will be interested to see what you come up with.

Chris Rugen's picture
Offline
Joined: 19 Aug 2003 - 11:00am
0

I agree with kris. Clip Art isn’t a style, and understanding comes with the clarity of the communication, not the style.

You’ve started an interesting approach, just push it around some more.

Any type associated with the logo?

jill pinder's picture
Offline
Joined: 29 Sep 2004 - 11:00am
0

I will take that on board thankyou, however I would like to try and represent our nation without relying on Maori designs as an increasing number of identity designs do.

gareth manson's picture
Offline
Joined: 21 Apr 2004 - 4:19am
0

Are there ethical considerations when applying Maori designs to logos?

Obviously people do harness that aesthetic, but are there bad reactions in doing so?

take care
g

Jacques Le Bailly's picture
Joined: 21 Dec 2001 - 2:09pm
0

Dont forget every maori tribe and/or family has its own style.

I’d find it difficult to make an ‘overall’ lookign maori design.

Personally, I like the logo.

regards,
–jacques

darrel's picture
Offline
Joined: 4 Feb 2003 - 6:03pm
0

It’s nice, but, alas, seems almost too ‘clip-arty’.

I think it’s just the subject matter. Mountains + Cities could describe a thousand different places on this planet.

Scott Keawekane's picture
Offline
Joined: 2 Sep 2003 - 1:56pm
0

Aloha Jill!

I’ll have to agree with Darrel

darrel's picture
Offline
Joined: 4 Feb 2003 - 6:03pm
0

BTW, what does this ‘new company’ do?

jill pinder's picture
Offline
Joined: 29 Sep 2004 - 11:00am
0

I would have to agree that it needs refinement, I can’t say exactly what the company is at this stage as it is not yet public, but it is going to have something to do with helping smaller companies and young entrepreneurs make it overseas.
Type will be part of the logo in the end but I would like to get the symbol working by itself first before I add another element.
I will do some research into Maori designs as this seems a popular suggestion. In doing this I wil have to take care as it is easy to put your foot in it when you don’t have a solid understanding of a culture. Thankyou for all the great feedback.
Jill

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
0

> helping smaller companies and young entrepreneurs make it overseas.

To me that changes things a lot. Like it probably makes the Maori angle dumb.

hhp