Atlas

Primary tabs

25 posts / 0 new
Last post
Unified's picture
Offline
Joined: 11 Jul 2007 - 5:16pm
Atlas
0

Hello all, i'm working on a logo for Road Atlas. It will be used as a magazine headline. These are in early development. Please check it out and let me know what you think. Thanks in advance. T

Tomi Haaparanta's picture
Offline
Joined: 31 Mar 2006 - 3:16am
0

For me it's the first one; just lower the the arrow to compensate for the break. Now it seems to point too high on the stem.

Alex Pankratov's picture
Offline
Joined: 24 Nov 2008 - 11:50pm
0

1st.

The last one feels like something from a 60-70s magazine :)

Unified's picture
Offline
Joined: 11 Jul 2007 - 5:16pm
0

Tomi- i'll look into that.

apankrat - agree. kinda like the road/lanes tie-in though.

thanks.

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
0

First one.
If you like the lanes' idea, you could add a white (dashed) line inside.

Unified's picture
Offline
Joined: 11 Jul 2007 - 5:16pm
0

might have to try that. thanks riccard0.

Evan Brogan's picture
Offline
Joined: 1 Apr 2007 - 3:05pm
0

You're trying to tuck the 2010 ROAD in there, but to me it seems a tad too close to the as. Could it be a point or so smaller?

Also wondering about the emphasis. Atlas is already large, and to me, making it bold while the 2010 ROAD is less heavy, makes me read atlas-2010-road, rather than 2010-road-atlas.

I am curious if it would read any differently to me with a heavier 2010 ROAD and a more hairline atlas. Maybe the fact that atlas is so much bigger wont let that resolve itself, in which case, I wouldn't mind seeing 2010 ROAD in a heavier weight itself.

Unified's picture
Offline
Joined: 11 Jul 2007 - 5:16pm
0

evanbrog - People around me also cut it down to "The Atlas" or "Atlas". Again it's a generalized term. This is how i'm thinking about using it. hopefully client feels the same way. =)

updated the lane idea. thoughts? comments are welcomed.

Evan Brogan's picture
Offline
Joined: 1 Apr 2007 - 3:05pm
0

Ya know I'm actually quite intrigued by these road/lane ideas. Liking the first better than the second. Definitely the middle inline stroke has lots of problems. But my general beef is that the cap height of ATL (space) A is all the same. I want rhythm! Maybe the top of the TL can come down a bit lower. You should fix that up, even if the arrow version is the solution, just for fun.

Unified's picture
Offline
Joined: 11 Jul 2007 - 5:16pm
0

something like this...

Unified's picture
Offline
Joined: 11 Jul 2007 - 5:16pm
0

some modifications to the arrow concept. thoughts?

Unified's picture
Offline
Joined: 11 Jul 2007 - 5:16pm
0

with "2010 Road". quick digital comps. does it have merit to fully develop?

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
0

Nice, but a little too crowded/confusing.

Unified's picture
Offline
Joined: 11 Jul 2007 - 5:16pm
0

yeah, I think so too. thanks. =)

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
0

Yeah, looks like the driver found some acid in the glove compartment, and is now going to the moon. :-)

Must say I really like both your concepts though. Solid. FWIW the only thing I'm wondering about is how "2010 ROAD" is treated as one visual unit; I'd expect this to read "2010 | ROAD ATLAS", not "2010 ROAD | ATLAS" if you know what I mean. I see that both of those aren't as important as "ATLAS", but I'd maybe try taking them apart a bit more (at least in the "arrow" concept).

Unified's picture
Offline
Joined: 11 Jul 2007 - 5:16pm
0

agree. thanks nina. =)

Unified's picture
Offline
Joined: 11 Jul 2007 - 5:16pm
0

agree. thanks nina. =)

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
0

Re the «lanes» concept, I just stumbled across this FYI:
http://typojar.posterous.com/cities-roads-and-factories-loulou-and-tummie

Unified's picture
Offline
Joined: 11 Jul 2007 - 5:16pm
0

awesome. thanks nina. presented concepts to client. looks likes it's to be the arrow concept. I'll updated progress.

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
0

I stumbled upon a piece I've done in 2007, and thought it could be of interest:

Unified's picture
Offline
Joined: 11 Jul 2007 - 5:16pm
0

love it. very cool. I pushed it for it, but in the end the client wins. No biggie. I liked the final result.

Ratbaggy's picture
Offline
Joined: 30 May 2006 - 10:17pm
0

nice one hola, illustrations look great.

wtf at mountaineering atlas?

Unified's picture
Offline
Joined: 11 Jul 2007 - 5:16pm
0

i know right?! =) thanks everyone.

Frode Bo Helland's picture
Joined: 26 Feb 2007 - 1:03pm
0

Sometimes I think having clients is overrated.

AwesomeRobot's picture
Offline
Joined: 13 Aug 2007 - 2:54pm
0

Oh wow, I wish they went for that third version - aside from the AAA logo placement it's fantastic. Love the illustration. The logo in that negative space below the A kills me though, Id likely try to work it into the space above the s or in the lower left corner of the cover.

That guy in the final version is definitely going to find that ROAD atlas useful.