Birthday Invite

Hello fellow typophiles. Does anyone care to critique this invite I've made for my mother's birthday. It's 210 x 130mm, both sides shown, and I'd like it printed on something like 350gsm uncoated cartridge stock. I looked in foil-blocking, but that's proving too expensive and time-consuming, bearing in mind I need to get these printed ASAP. If anyone knows a way to make it a little special without costing the earth (e.g. metallic pink - that's here favourite colour). Colour used at the moment is Pantone 214, with a tint of its complement which is a process green. Any help would be appreciated. Thanks.

Steven Acres's picture

Overall, I enjoy the design and aesthetic. I think the "is turning" needs some tuning. Make it more simple, and let "Buffy" and "seventy" stand out more. Remove the styling on the "s," make the "r" more normalized (like in "Picture"), and consider turning the "I" back to lowercase, as it's the only instance in the whole design where you're substituting uppercase for lowercase. Also consider moving the swash on the "B" in a bit as it hangs out a little too far, and instead of having the "n" in "seventy" just drooping, try drawing it over to connect to the tail of the "y."

The back spread looks nice. You could probably reduce the leading on the date/gallery title as well.

Bloodtype's picture

Thanks for the well-considered advice Steve. I agree about the 'is turning' - a bit OTT. I could just turn the small caps I into a dotless lowercase (always forget what they're called). Not sure I'd join the n to the y, but I could definitely try a right-facing swash. Thanks again for the help.
P.S. Some of the stuff on your site is beautiful. Didn't see much, but 'Punctual' magazine looked great.

Bloodtype's picture

I moved the "B" swash in a few hairs, but I wanted to keep it on the 'golden' grid. I think making "is turning" much simpler is a marked improvement. Thanks!

Steven Acres's picture

Ah, it looks excellent! The only remaining adjustment I notice is to possibly adjust the spacing on the top & bottom of "is turning." It's hugging a bit closer to "Buffy" than "seventy." It may be difficult since the descenders of the n/g, though.

Thanks for the comment! It's always good to hear feedback on work from other designers. If you're a fan of the Punctual magazine you'd probably like The Philosophy of Typography as well (http://www.studioimbrue.com/#philosophy). Good luck with your Invites.

Bloodtype's picture

Thanks a lot for your help Steve. I printed them yesterday on some rather wonderful Hahnemuhle 308gsm stock, and posted them in envelopes of a similar colour to the type.

The Philosophy of Typography is beautiful, and the Fire Thrice image is very edgy. Your box sets remind me of Joseph Cornell's work. I'm not just saying this, but your stuff is exactly the kind of stuff I want to do. In fact, it's given me a bit of faith in print again. You don't need a junior designer do you? ;)

Steven Acres's picture

No problem, glad I could be of assistance! I'm sure the packaging looked excellent.

Haha wow thank you for the compliments, they do mean a lot. I'm just a mere 22 years of age and I'm currently finishing up Grad School, so I'm not exactly looking to hire anyone. :)

Bloodtype's picture

well you're pretty darn good for 22 - good luck to you!

Syndicate content Syndicate content