2 hours to swap out typeface!

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Justin Guptell's picture
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Joined: 3 May 2010 - 6:55pm
2 hours to swap out typeface!
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Hi guys,

I did a logo for a condo about 4 years ago (pre-well-rounded design education...) utilizing a dafont special (roughly a copycut of futura).

The client just emailed me to inform me they're changing their lightboxes etc, so there's opportunity to swap in a better typeface.

I ran through the usual suspects, wasn't wild about any. Started getting away from geometrics and grotesques to the quirky dutch guys (quadraat, documenta, scala) and these didn't quite seem to fit either.

Any ideas?

Condos are in a relatively revitalized bohemian neighbourhood in Vancouver, Canada. Concrete with a bit of exposed wood, decorative plaster lobby and hallways. Demographic is fairly young semi-professionals (nurses, teachers, burgeoning business owners etc).

Alexander Kominek's picture
Joined: 10 Dec 2004 - 6:27pm
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IMO, Futura fits quite well. Maybe extend the ascenders or move the 'i' dots up a bit if you want to mix it up.

- Lex

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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Nobel
Neutra
Mostra Nuova

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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(sorry, post got doubled)