I notice Apple is trying to stop the Australian company Woolworths from using their new logo which to me looks like a bunch of bananas or some other produce formed into a W.
I live in Australia and see the W logo everywhere and I am a fan of it, I have never ever thought of an Apple let alone Apple the electronics company when I have viewed this new logo.
I mean the logo does not share any aesthetic qualities compared to the Apple logo in terms of color/style although there is a tiny outside resemblance of an outside shape of an apple and one that is not near the shape of Apples.
I mean how much overkill can a company go to stop another unrelated company from using a logo? Is someone employed at Apple to view logos all day to ensure no one goes near their brand?
I mean if Apple gets there way you may as well not even think about designing logos anymore, I see logos that look like other ones all the time and look a whole lot more alike than the Apple Woolworth W!
Heck why doesn't the creator of Pacman sue the pants off LG for using the pacman shape in it's logo!
Talk about Apple turning into the new Microsoft.
Just wondering what others thoughts are on the subject.